The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online-only Video / Single
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Online Community / Platform
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Online Advertising / Native Ads
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Interactive Digital Installations
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Online-only Video / Single
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Interactive
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Experiential / Interactive Digital Installations
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Experiential / Immersive Digital Spaces
Infinite Bad Guy
Agency: Google Creative Lab
Client: Google Category: Online-only Video / Interactive Video
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Websites / Ecommerce
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Online-only Video / Series
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Gaming / Branded Games
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Online Advertising / Native Ads
Heinz on Film
Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter
Agency: Wunderman Thompson / Dubai
Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York
Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Online Advertising / Display Ads
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_001G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_007G
Award:
2021 Interactive & Online Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_003G
Award:
2021 Interactive & Online Gold Pencil
Agency:
SMUGGLER + DDB / Chicago
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Annual ID:
OS_IN21_009G
Award:
2021 Interactive & Online Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Annual ID:
OS_IN21_010G
Award:
2021 Interactive & Online Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Annual ID:
OS_IN21_005G
Award:
2021 Interactive & Online Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_006S
Award:
2021 Interactive & Online Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_024S
Award:
2021 Interactive & Online Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_014S
Award:
2021 Interactive & Online Silver Pencil
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Annual ID:
OS_IN21_020S
Award:
2021 Interactive & Online Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_011S
Award:
2021 Interactive & Online Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_022S
Award:
2021 Interactive & Online Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_018S
Award:
2021 Interactive & Online Bronze Pencil
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Annual ID:
OS_IN21_002B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_015B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_016B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_017B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_008B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_004B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Online-only Video / Series
Annual ID:
OS_IN21_012B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Online-only Video / Series
Annual ID:
OS_IN21_013B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_021B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_023B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client:
Wendy's
Title:
Super Wendy's World
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_019B
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Annual ID:
OS_IN21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Websites
Annual ID:
OS_IN21_026M
Award:
2021 Interactive & Online Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Annual ID:
OS_IN21_027M
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Pre-Roll - Series
Annual ID:
OS_IN21_044M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_039M
Award:
2021 Interactive & Online Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_040M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_074M
Award:
2021 Interactive & Online Merit Award
Agency:
CALLEN + Psyop
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_075M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_076M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_077M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_078M
Award:
2021 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Bose
Title:
Noise-O-Meter
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_079M
Award:
2021 Interactive & Online Merit Award
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN21_043M
Award:
2021 Interactive & Online Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_054M
Award:
2021 Interactive & Online Merit Award
Agency:
Annex / Chicago
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Annual ID:
OS_IN21_058M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Annual ID:
OS_IN21_059M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_IN21_060M
Award:
2021 Interactive & Online Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_IN21_061M
Award:
2021 Interactive & Online Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Craft / Art Direction
Annual ID:
OS_IN21_062M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_IN21_063M
Award:
2021 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_041M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_042M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Annual ID:
OS_IN21_028M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Websites / Utility
Annual ID:
OS_IN21_029M
Award:
2021 Interactive & Online Merit Award
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Annual ID:
OS_IN21_064M
