The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Online Advertising / Native Ads
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Interactive Digital Installations
Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Interactive
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Websites / Ecommerce
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Websites
House of '98 Agency: R/GA / New York Client: ESPN Category: Websites
Alone with Me Agency: Spotify In-House Client: Spotify Category: Websites
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Online Advertising / Native Ads
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Together, A Short Film You Can Buy Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter Agency: Wunderman Thompson / Dubai Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
The big danish bacon pre-roll Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
Made to Create Agency: Annex / Chicago Client: JOB Rolling Papers Category: Craft / Art Direction
For the Love Agency: BBDO / New York Client: Foot Locker Category: Craft / Art Direction
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Craft / Art Direction
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Art Direction
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Leftover Recipes Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Online Advertising / Display Ads
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Websites / Utility
Truthmark Agency: UncleGrey Client: Canon Category: Websites / Utility
Certified Story Time- Hidden Camera Hunt Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing

2021 Interactive & Online Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_IN21_001G

2021 Interactive & Online Gold Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Online-only Video / Interactive Video

OS_IN21_007G

2021 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

Websites / Ecommerce

OS_IN21_003G

2021 Interactive & Online Gold Pencil

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

OS_IN21_009G

2021 Interactive & Online Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online-only Video / Single

OS_IN21_010G

2021 Interactive & Online Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Online Community / Platform

OS_IN21_005G

2021 Interactive & Online Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Online Advertising / Native Ads

OS_IN21_006S

2021 Interactive & Online Silver Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

OS_IN21_024S

2021 Interactive & Online Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Interactive Digital Installations

OS_IN21_014S

2021 Interactive & Online Silver Pencil

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Super Fresh Granny

Craft / Writing

OS_IN21_020S

2021 Interactive & Online Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Online-only Video / Single

OS_IN21_011S

2021 Interactive & Online Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Interactive

OS_IN21_022S

2021 Interactive & Online Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Gaming / Branded Games

OS_IN21_018S

2021 Interactive & Online Bronze Pencil

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Websites

OS_IN21_002B

2021 Interactive & Online Bronze Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Experiential / Interactive Digital Installations

OS_IN21_015B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Interactive & Online Bronze Pencil

Google Creative Lab

Google

Infinite Bad Guy

Online-only Video / Interactive Video

OS_IN21_008B

2021 Interactive & Online Bronze Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Websites / Ecommerce

OS_IN21_004B

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Interactive & Online Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_IN21_021B

2021 Interactive & Online Bronze Pencil

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Innovation & Transformation / Innovation in Interactive

OS_IN21_023B

2021 Interactive & Online Bronze Pencil

VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Super Wendy's World

Gaming / Branded Games

OS_IN21_019B

2021 Interactive & Online Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Websites

OS_IN21_025M

2021 Interactive & Online Merit Award

R/GA / New York

ESPN

House of '98

Websites

OS_IN21_026M

2021 Interactive & Online Merit Award

Spotify In-House

Spotify

Alone with Me

Websites

OS_IN21_027M

2021 Interactive & Online Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Online-only Video / Pre-Roll - Series

OS_IN21_044M

2021 Interactive & Online Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Online Advertising / Native Ads

OS_IN21_038M

2021 Interactive & Online Merit Award

Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne

Cadbury Caramilk

Unscalpable

Online Advertising / Native Ads

OS_IN21_039M

2021 Interactive & Online Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

Online Advertising / Native Ads

OS_IN21_040M

2021 Interactive & Online Merit Award

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Innovation & Transformation / Innovation in Lockdown

OS_IN21_074M

2021 Interactive & Online Merit Award

CALLEN + Psyop

National YoungArts Foundation

Together, A Short Film You Can Buy

Innovation & Transformation / Innovation in Lockdown

OS_IN21_075M

2021 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Innovation & Transformation / Innovation in Lockdown

OS_IN21_076M

2021 Interactive & Online Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Innovation & Transformation / Innovation in Lockdown

OS_IN21_077M

2021 Interactive & Online Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_IN21_078M

2021 Interactive & Online Merit Award

Wunderman Thompson / Dubai

Bose

Noise-O-Meter

Innovation & Transformation / Innovation in Lockdown

OS_IN21_079M

2021 Interactive & Online Merit Award

Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen

Danish Crown

The big danish bacon pre-roll

Online-only Video / Pre-Roll - Single

OS_IN21_043M

2021 Interactive & Online Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Interactive Digital Installations

OS_IN21_054M

2021 Interactive & Online Merit Award

Annex / Chicago

JOB Rolling Papers

Made to Create

Craft / Art Direction

OS_IN21_058M

2021 Interactive & Online Merit Award

BBDO / New York

Foot Locker

For the Love

Craft / Art Direction

OS_IN21_059M

2021 Interactive & Online Merit Award

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Craft / Art Direction

OS_IN21_060M

2021 Interactive & Online Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Craft / Art Direction

OS_IN21_061M

2021 Interactive & Online Merit Award

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Craft / Art Direction

OS_IN21_062M

2021 Interactive & Online Merit Award

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

OS_IN21_063M

2021 Interactive & Online Merit Award

Energy BBDO / Chicago + BBDO / New York

SC Johnson, Ziploc

Leftover Recipes

Online Advertising / Display Ads

OS_IN21_041M

2021 Interactive & Online Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Online Advertising / Display Ads

OS_IN21_042M

2021 Interactive & Online Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Websites / Utility

OS_IN21_028M

2021 Interactive & Online Merit Award

UncleGrey

Canon

Truthmark

Websites / Utility

OS_IN21_029M

2021 Interactive & Online Merit Award

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Hidden Camera Hunt

Craft / Writing

OS_IN21_064M

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