The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter
Agency: Wunderman Thompson / Dubai
Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Innovation & Transformation / Innovation in Interactive
When We Come Together
Agency: Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam
Client: Proctor & Gamble Category: Innovation & Transformation / Innovation in Interactive
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Innovation & Transformation / Innovation in Interactive
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Interactive
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Interactive
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Online Advertising / Native Ads
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Online Advertising / Native Ads
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub Category: Websites / Ecommerce
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Agency:
CALLEN + Psyop
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_075M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_076M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_077M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_078M
Award:
2021 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Bose
Title:
Noise-O-Meter
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_079M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_069M
Award:
2021 Interactive & Online Merit Award
Agency:
Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam
Client:
Proctor & Gamble
Title:
When We Come Together
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_070M
Award:
2021 Interactive & Online Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_071M
Award:
2021 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_072M
Award:
2021 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Seattle
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_073M
Award:
2021 Interactive & Online Merit Award
Agency:
Annex / Chicago
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Annual ID:
OS_IN21_058M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Annual ID:
OS_IN21_059M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_IN21_060M
Award:
2021 Interactive & Online Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_IN21_061M
Award:
2021 Interactive & Online Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Craft / Art Direction
Annual ID:
OS_IN21_062M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_IN21_063M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Annual ID:
OS_IN21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Websites
Annual ID:
OS_IN21_026M
Award:
2021 Interactive & Online Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Annual ID:
OS_IN21_027M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_039M
Award:
2021 Interactive & Online Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_040M
Award:
2021 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_IN21_033M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Annual ID:
OS_IN21_034M
Award:
2021 Interactive & Online Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Annual ID:
OS_IN21_051M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Annual ID:
OS_IN21_052M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Interactive & Online Merit Award
Agency:
BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client:
Pornhub
Title:
Not my job case
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_030M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_031M