The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Craft / Use of Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Experiential Radio & Audio
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Music
Confusing Times Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Confusing Times Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Craft / Writing - Series
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio
Dante's Heartbeats Agency: Abby Priest / Stockholm + New Land / Stockholm Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Music
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Single
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Custom Content
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Custom Content
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Experiential Radio & Audio
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Experiential Radio & Audio
No Longer Popping Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg Client: Chicken Licken Category: Broadcast / Series
Ultrasonic Maffia Call Agency: Kolle Rebbe GmbH / Hamburg Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Radio & Audio
Baby Proof Spotify Ads Agency: Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto Client: IKEA Canada Category: Online / Streaming Audio Advertising
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Custom Content
Hey Daddy! Agency: Boys and Girls / Dublin Client: Swim Ireland Category: Craft / Direction
Speed Obsessed Agency: Publicis / Dublin Client: Virgin Media Ireland Category: Craft / Direction
Voices of Brussels Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Experiential Radio & Audio
The Hy Project Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Experiential Radio & Audio
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Experiential Radio & Audio
Birds Records Agency: BBDO / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No Agency: Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Series
Ads About Nothing Agency: BBDO Belgium / Brussels Client: De Acteursgilde Category: Broadcast / Series
It's Hard To Read Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto Client: Dyslexia Canada Category: Broadcast / Series
FlyNet Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Broadcast / Series
Dreaming of One Day Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town Client: Wesgro Category: Online / Branded Podcast
The IKEA Audio Catalog Agency: Ogilvy / New York + Digital Arts NYC / New York Client: IKEA U.S. Category: Online / Branded Podcast
Hulu Sellouts x Dame D.O.L.L.A. Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Sonic Branding / Branded Audio
Because great moments deserve great sound Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Reverse Camera Radio Campaign Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series
No Longer Popping Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg Client: Chicken Licken Category: Craft / Writing - Series
FlyNet Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Series
Daydreams Audio Series Agency: Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York Client: Stella Artois Category: Craft / Writing - Series
Clarity of hindsight Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Craft / Writing - Series
Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York Agency: Mother / New York Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
ProtectSet Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
The Hy Project Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Innovation & Transformation / Innovation in Radio & Audio
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Craft / Writing - Single
FlyNet / Bonnie Bam Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Single
Hey Daddy! Agency: Boys and Girls / Dublin Client: Swim Ireland Category: Broadcast / Single

2021 Radio & Audio Gold Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Craft / Use of Music

OS_RA21_001G

2021 Radio & Audio Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Experiential Radio & Audio

OS_RA21_009G

2021 Radio & Audio Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Music

OS_RA21_014G

2021 Radio & Audio Gold Pencil

DAVID / Madrid + Pickle Music / New York

Burger King

Confusing Times

Broadcast / Series

OS_RA21_003G

2021 Radio & Audio Gold Pencil

DAVID / Madrid + Pickle Music / New York

Burger King

Confusing Times

Craft / Writing - Series

OS_RA21_013G

2021 Radio & Audio Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_017G

2021 Radio & Audio Silver Pencil

Abby Priest / Stockholm + New Land / Stockholm

The Swedish Heartchild Foundation

Dante's Heartbeats

Craft / Use of Music

OS_RA21_015S

2021 Radio & Audio Silver Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Craft / Use of Music

OS_RA21_016S

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Craft / Writing - Single

OS_RA21_012S

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Broadcast / Single

OS_RA21_002S

2021 Radio & Audio Silver Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Custom Content

OS_RA21_006S

2021 Radio & Audio Silver Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Custom Content

OS_RA21_007S

2021 Radio & Audio Bronze Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Experiential Radio & Audio

OS_RA21_010B

2021 Radio & Audio Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Experiential Radio & Audio

OS_RA21_011B

2021 Radio & Audio Bronze Pencil

Joe Public / Johannesburg + StudiJoe / Johannesburg

Chicken Licken

No Longer Popping

Broadcast / Series

OS_RA21_004B

2021 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Joyn

Ultrasonic Maffia Call

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_018B

2021 Radio & Audio Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_019B

2021 Radio & Audio Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto

IKEA Canada

Baby Proof Spotify Ads

Online / Streaming Audio Advertising

OS_RA21_005B

2021 Radio & Audio Bronze Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Custom Content

OS_RA21_008B

2021 Radio & Audio Merit Award

Boys and Girls / Dublin

Swim Ireland

Hey Daddy!

Craft / Direction

OS_RA21_051M

2021 Radio & Audio Merit Award

Publicis / Dublin

Virgin Media Ireland

Speed Obsessed

Craft / Direction

OS_RA21_052M

2021 Radio & Audio Merit Award

mortierbrigade / Brussels

Brussels Public Transport

Voices of Brussels

Experiential Radio & Audio

OS_RA21_035M

2021 Radio & Audio Merit Award

The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo

Toyota Uruguay

The Hy Project

Experiential Radio & Audio

OS_RA21_036M

2021 Radio & Audio Merit Award

The Bloc / New York

EmpowHer NY

The Call

Experiential Radio & Audio

OS_RA21_054M

2021 Radio & Audio Merit Award

BBDO / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records

Craft / Use of Music

OS_RA21_049M

2021 Radio & Audio Merit Award

Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo

DaHouse Audio/ Music Production House

The Client Said No

Craft / Use of Music

OS_RA21_050M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Broadcast / Series

OS_RA21_026M

2021 Radio & Audio Merit Award

BBDO Belgium / Brussels

De Acteursgilde

Ads About Nothing

Broadcast / Series

OS_RA21_027M

2021 Radio & Audio Merit Award

dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto

Dyslexia Canada

It's Hard To Read

Broadcast / Series

OS_RA21_028M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet

Broadcast / Series

OS_RA21_029M

2021 Radio & Audio Merit Award

King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town

Wesgro

Dreaming of One Day

Online / Branded Podcast

OS_RA21_031M

2021 Radio & Audio Merit Award

Ogilvy / New York + Digital Arts NYC / New York

IKEA U.S.

The IKEA Audio Catalog

Online / Branded Podcast

OS_RA21_032M

2021 Radio & Audio Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles

Hulu

Hulu Sellouts x Dame D.O.L.L.A.

Sonic Branding / Branded Audio

OS_RA21_020M

2021 Radio & Audio Merit Award

BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG

Sennheiser electronic GmbH & Co. KG

Because great moments deserve great sound

Craft / Writing - Series

OS_RA21_041M

2021 Radio & Audio Merit Award

FCB Joburg (Pty) Ltd / Johannesburg

Toyota Corolla

Reverse Camera Radio Campaign

Craft / Writing - Series

OS_RA21_042M

2021 Radio & Audio Merit Award

Joe Public / Johannesburg + StudiJoe / Johannesburg

Chicken Licken

No Longer Popping

Craft / Writing - Series

OS_RA21_043M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet

Craft / Writing - Series

OS_RA21_044M

2021 Radio & Audio Merit Award

Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York

Stella Artois

Daydreams Audio Series

Craft / Writing - Series

OS_RA21_045M

2021 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Datsun South Africa

Clarity of hindsight

Craft / Writing - Series

OS_RA21_046M

2021 Radio & Audio Merit Award

Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta

Bridge Senior Living

Radio Recliner

Innovation & Transformation / Innovation in Lockdown

OS_RA21_058M

2021 Radio & Audio Merit Award

mortierbrigade / Brussels

Brussels Public Transport

Voices of Brussels

Innovation & Transformation / Innovation in Lockdown

OS_RA21_059M

2021 Radio & Audio Merit Award

Mother / New York

The New York Public Library

Missing Sounds of New York

Innovation & Transformation / Innovation in Lockdown

OS_RA21_060M

2021 Radio & Audio Merit Award

MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai

Mobily

ProtectSet

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_056M

2021 Radio & Audio Merit Award

The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo

Toyota Uruguay

The Hy Project

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_057M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Craft / Writing - Single

OS_RA21_037M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / Bonnie Bam

Craft / Writing - Single

OS_RA21_038M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / René

Craft / Writing - Single

OS_RA21_039M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / Sandy

Craft / Writing - Single

OS_RA21_040M

2021 Radio & Audio Merit Award

‿ and us / Dubai

Deliveroo

The waiting

Broadcast / Single

OS_RA21_021M

2021 Radio & Audio Merit Award

Boys and Girls / Dublin

Swim Ireland

Hey Daddy!

Broadcast / Single

OS_RA21_022M

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