The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Radio & Audio
- All
- Branded Entertainment
- CMO Pencil
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- Penta Pencil
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Category
Award
Agency
Client
Title
Category
Annual ID

A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Craft / Use of Music


SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Music


SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio


Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series


SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Experiential Radio & Audio


Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Broadcast / Series


A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Custom Content


SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Custom Content


Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Single


Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Craft / Use of Music


Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Music


Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single


Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Custom Content


Baby Proof Spotify Ads
Agency: Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto
Client: IKEA Canada Category: Online / Streaming Audio Advertising


Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio


Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Radio & Audio


Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Experiential Radio & Audio


Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Radio & Audio


No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Broadcast / Series


Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown


Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown


Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown


The Client Said No
Agency: Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Custom Content


Baby Proof Spotify Ads
Agency: Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto
Client: IKEA Canada Category: Custom Content


FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single


FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single


FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single


Dreaming of One Day
Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client: Wesgro Category: Online / Branded Podcast


The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York
Client: IKEA U.S. Category: Online / Branded Podcast


Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music


The Client Said No
Agency: Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music


Slower
Agency: lg2 / Québec + BLVD
Client: Société de l'assurance automobile du Québec Category: Broadcast / Single


Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Broadcast / Single


Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Sonic Branding / Branded Audio


Podfast
Agency: Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client: BNY Mellon Category: Online / Streaming Audio Advertising


ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio


The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Innovation & Transformation / Innovation in Radio & Audio


Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design


Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design


Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series


Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg
Client: Toyota Corolla Category: Craft / Writing - Series


No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series


Daydreams Audio Series
Agency: Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York
Client: Stella Artois Category: Craft / Writing - Series


Award:
2021 Radio & Audio Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Craft / Use of Music
Annual ID:
OS_RA21_001G

Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Music
Annual ID:
OS_RA21_014G

Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_017G

Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_013G

Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_009G

Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Annual ID:
OS_RA21_003G

Award:
2021 Radio & Audio Silver Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Custom Content
Annual ID:
OS_RA21_006S

Award:
2021 Radio & Audio Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Custom Content
Annual ID:
OS_RA21_007S

Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_012S

Award:
2021 Radio & Audio Silver Pencil
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Craft / Use of Music
Annual ID:
OS_RA21_015S

Award:
2021 Radio & Audio Silver Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Annual ID:
OS_RA21_016S

Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Broadcast / Single
Annual ID:
OS_RA21_002S

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client:
Talita
Title:
Call Girls
Category:
Custom Content
Annual ID:
OS_RA21_008B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_005B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_018B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_019B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client:
Talita
Title:
Call Girls
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_010B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_011B

Award:
2021 Radio & Audio Bronze Pencil
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Broadcast / Series
Annual ID:
OS_RA21_004B

Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M

Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M

Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_060M

Award:
2021 Radio & Audio Merit Award
Agency:
Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Custom Content
Annual ID:
OS_RA21_033M

Award:
2021 Radio & Audio Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Custom Content
Annual ID:
OS_RA21_034M

Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_037M

Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_038M

Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_039M

Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_040M

Award:
2021 Radio & Audio Merit Award
Agency:
King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client:
Wesgro
Title:
Dreaming of One Day
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_031M

Award:
2021 Radio & Audio Merit Award
Agency:
Ogilvy / New York + Digital Arts NYC / New York
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_032M

Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M

Award:
2021 Radio & Audio Merit Award
Agency:
Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M

Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M

Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Broadcast / Single
Annual ID:
OS_RA21_022M

Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M

Award:
2021 Radio & Audio Merit Award
Agency:
lg2 / Québec + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Annual ID:
OS_RA21_024M

Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Annual ID:
OS_RA21_025M

Award:
2021 Radio & Audio Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Annual ID:
OS_RA21_020M

Award:
2021 Radio & Audio Merit Award
Agency:
Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client:
BNY Mellon
Title:
Podfast
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_030M

Award:
2021 Radio & Audio Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_056M

Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_057M

Award:
2021 Radio & Audio Merit Award
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Annual ID:
OS_RA21_047M

Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Craft / Sound Design
Annual ID:
OS_RA21_048M

Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Direction
Annual ID:
OS_RA21_051M

Award:
2021 Radio & Audio Merit Award
Agency:
Publicis / Dublin
Client:
Virgin Media Ireland
Title:
Speed Obsessed
Category:
Craft / Direction
Annual ID:
OS_RA21_052M

Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_041M

Award:
2021 Radio & Audio Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_042M

Award:
2021 Radio & Audio Merit Award
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_043M

Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_044M
