The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Best of Radio & Audio
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Craft / Use of Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Experiential Radio & Audio
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Broadcast / Series
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Single
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Custom Content
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Custom Content
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Music
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Radio & Audio
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Custom Content
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Experiential Radio & Audio
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Radio & Audio
No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Broadcast / Series
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Canada Category: Online / Streaming Audio Advertising
FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg
Client: Toyota Corolla Category: Craft / Writing - Series
No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series
Daydreams Audio Series
Agency: Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York
Client: Stella Artois Category: Craft / Writing - Series
Clarity of hindsight
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Craft / Writing - Series
Slower
Agency: lg2 / Québec + BLVD
Client: Société de l'assurance automobile du Québec Category: Broadcast / Single
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Broadcast / Single
ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Innovation & Transformation / Innovation in Radio & Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Custom Content
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Canada Category: Custom Content
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Experiential Radio & Audio
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Experiential Radio & Audio
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Sonic Branding / Branded Audio
Award:
2021 Radio & Audio Best of Discipline Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Best of Radio & Audio
Annual ID:
OS_RA21_001G
Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_013G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_017G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Craft / Use of Music
Annual ID:
OS_RA21_001G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Music
Annual ID:
OS_RA21_014G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_009G
Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Annual ID:
OS_RA21_003G
Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_012S
Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Broadcast / Single
Annual ID:
OS_RA21_002S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Custom Content
Annual ID:
OS_RA21_006S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Custom Content
Annual ID:
OS_RA21_007S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Craft / Use of Music
Annual ID:
OS_RA21_015S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Annual ID:
OS_RA21_016S
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_018B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_019B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client:
Talita
Title:
Call Girls
Category:
Custom Content
Annual ID:
OS_RA21_008B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client:
Talita
Title:
Call Girls
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_010B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_011B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Broadcast / Series
Annual ID:
OS_RA21_004B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_005B
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Direction
Annual ID:
OS_RA21_051M
Award:
2021 Radio & Audio Merit Award
Agency:
Publicis / Dublin
Client:
Virgin Media Ireland
Title:
Speed Obsessed
Category:
Craft / Direction
Annual ID:
OS_RA21_052M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_037M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_038M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_039M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_040M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_041M
Award:
2021 Radio & Audio Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_042M
Award:
2021 Radio & Audio Merit Award
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_043M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_044M
Award:
2021 Radio & Audio Merit Award
Agency:
Pereira O'Dell / San Francisco + AB InBev / New York + Heard City / New York
Client:
Stella Artois
Title:
Daydreams Audio Series
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_045M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Clarity of hindsight
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_046M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Broadcast / Single
Annual ID:
OS_RA21_022M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M
Award:
2021 Radio & Audio Merit Award
Agency:
lg2 / Québec + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Annual ID:
OS_RA21_024M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Annual ID:
OS_RA21_025M
Award:
2021 Radio & Audio Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_056M
Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_057M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Custom Content
Annual ID:
OS_RA21_033M
Award:
2021 Radio & Audio Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Custom Content
Annual ID:
OS_RA21_034M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_035M
Award:
2021 Radio & Audio Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_036M
Award:
2021 Radio & Audio Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_054M
Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_060M
Award:
2021 Radio & Audio Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Annual ID:
OS_RA21_020M
