The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive

SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Experiential

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Installations

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Products

Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Innovation & Transformation / Innovation in Experiential

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology

Farewell, Work Holiday Parties Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Craft / Art Direction

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations

Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization

Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Craft / Use of Sound

H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Customer Experience / CX

Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX

Mother Blanket Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products

Heinz Ketchup Puzzle Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Physical Products

H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Innovation & Transformation / Innovation in Experiential

Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential

Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream

Double Moon Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Immersive Spaces

The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown

STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown

That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Ecommerce

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling

The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products

Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Experiential

Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Experiential

Liferun Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Experiential

UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events / Stunts / Competitions / Virtual - Livestream

Augmented Archaeology Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)

Alone with Me Agency: Spotify In-House Client: Spotify Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)

TeAR down this WALL Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)

Be Kind Rewind: The Last Blockbuster on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person

The Nomad Hotel by MINI Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing Client: MINI Category: Events / Stunts / Competitions / Live / In-Person

Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Events / Stunts / Competitions / Live / In-Person

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / Live / In-Person

mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person

Living Radars Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Events / Stunts / Competitions / Live / In-Person

Lots of Joy Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person

McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person

The Climate Store Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Events / Stunts / Competitions / Live / In-Person

Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Events / Stunts / Competitions / Live / In-Person

The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person

Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology

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Award: 2021 Experiential & Immersive Best of Discipline Pencil

Agency: FCB / New York

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Best of Experiential & Immersive

Annual ID: OS_EX21_001G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client: Woojer

Title: SICK BEATS

Category: Innovation & Transformation / Innovation in Experiential

Annual ID: OS_EX21_024G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client: Woojer

Title: SICK BEATS

Category: Craft / Use of Technology

Annual ID: OS_EX21_018G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: FCB / New York

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Brand Installations

Annual ID: OS_EX21_008G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: FCB / New York

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Innovation & Transformation / Innovation in Lockdown

Annual ID: OS_EX21_001G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client: Woojer

Title: SICK BEATS

Category: Craft / Use of Sound

Annual ID: OS_EX21_021G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client: Mastercard

Title: True Name

Category: Customer Experience / CX

Annual ID: OS_EX21_004G

Award: 2021 Experiential & Immersive Gold Pencil

Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client: Mastercard

Title: True Name

Category: Physical Products

Annual ID: OS_EX21_011G

Award: 2021 Experiential & Immersive Gold Pencil

Award:
2021 Experiential & Immersive Best of Discipline Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Best of Experiential & Immersive

Annual ID:
OS_EX21_001G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client:
Woojer

Title:
SICK BEATS

Category:
Innovation & Transformation / Innovation in Experiential

Annual ID:
OS_EX21_024G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client:
Woojer

Title:
SICK BEATS

Category:
Craft / Use of Technology

Annual ID:
OS_EX21_018G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Brand Installations

Annual ID:
OS_EX21_008G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Innovation & Transformation / Innovation in Lockdown

Annual ID:
OS_EX21_001G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client:
Woojer

Title:
SICK BEATS

Category:
Craft / Use of Sound

Annual ID:
OS_EX21_021G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client:
Mastercard

Title:
True Name

Category:
Customer Experience / CX

Annual ID:
OS_EX21_004G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client:
Mastercard

Title:
True Name

Category:
Physical Products

Annual ID:
OS_EX21_011G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
Ogilvy / Hong Kong

Client:
Pizza Hut

Title:
Pizza Hut x IKEA SÄVA

Category:
Physical Products

Annual ID:
OS_EX21_012G

Award:
2021 Experiential & Immersive Gold Pencil

Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Client:
Woojer

Title:
SICK BEATS

Category:
Physical Products

Annual ID:
OS_EX21_013G

Award:
2021 Experiential & Immersive Silver Pencil

Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client:
Mastercard

Title:
True Name

Category:
Innovation & Transformation / Innovation in Experiential

Annual ID:
OS_EX21_025S

Award:
2021 Experiential & Immersive Silver Pencil

Agency:
FCB / New York

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Craft / Use of Technology

Annual ID:
OS_EX21_019S

Award:
2021 Experiential & Immersive Silver Pencil

Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios

Client:
Miller Lite

Title:
Farewell, Work Holiday Parties

Category:
Craft / Art Direction

Annual ID:
OS_EX21_017S

Award:
2021 Experiential & Immersive Silver Pencil

Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago