The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Products
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Physical Products
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Physical Products
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Products
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian Category: Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Annual ID:
OS_EX21_011G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Annual ID:
OS_EX21_012G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Products
Annual ID:
OS_EX21_013G
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Annual ID:
OS_EX21_014S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Annual ID:
OS_EX21_015S
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Annual ID:
OS_EX21_016B
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Annual ID:
OS_EX21_063M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / Singapore + Jack Morton Worldwide / Singapore
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Annual ID:
OS_EX21_064M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Annual ID:
OS_EX21_065M