The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ECHO Agency: GSD&M / Austin Client: United States Air Force Category: UX / UI / Interface Design
Alone With Me Agency: Spotify In-House Client: Spotify Category: UX / UI / Interface Design
Alone with Me Agency: Spotify In-House Client: Spotify Category: Visual & Audio Craft / Visual Effects
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Animation
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / Utility / Ecommerce
Nike Air Max 720 Air Store Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents Agency: R/GA / New York Client: Shopify Category: UX / UI / Utility / Ecommerce
Truthmark Agency: UncleGrey Client: Canon Category: UX / UI / Utility / Ecommerce
Missing Sounds of New York Agency: Mother / New York Client: The New York Public Library Category: Visual & Audio Craft / Sound
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Creative Use of Data
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Sounds Easy Agency: Yandex / Moscow Client: Yandex Category: Use of Smart Devices & Voice Assistants

2021 Digital Craft Merit Award

GSD&M / Austin

United States Air Force

ECHO

UX / UI / Interface Design

OS_DC21_023M

2021 Digital Craft Merit Award

Spotify In-House

Spotify

Alone With Me

UX / UI / Interface Design

OS_DC21_024M

2021 Digital Craft Merit Award

Spotify In-House

Spotify

Alone with Me

Visual & Audio Craft / Visual Effects

OS_DC21_030M

2021 Digital Craft Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Visual & Audio Craft / Animation

OS_DC21_031M

2021 Digital Craft Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

UX / UI / Utility / Ecommerce

OS_DC21_016M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / Utility / Ecommerce

OS_DC21_017M

2021 Digital Craft Merit Award

R/GA / London

Nike

Nike Air Max 720 Air Store

UX / UI / Utility / Ecommerce

OS_DC21_018M

2021 Digital Craft Merit Award

R/GA / New York

Shopify

Supporting Independents

UX / UI / Utility / Ecommerce

OS_DC21_019M

2021 Digital Craft Merit Award

UncleGrey

Canon

Truthmark

UX / UI / Utility / Ecommerce

OS_DC21_020M

2021 Digital Craft Merit Award

Mother / New York

The New York Public Library

Missing Sounds of New York

Visual & Audio Craft / Sound

OS_DC21_032M

2021 Digital Craft Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_033M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

UX / UI / User Experience / CX / DX

OS_DC21_021M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / User Experience / CX / DX

OS_DC21_022M

2021 Digital Craft Merit Award

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Creative Use of Data

OS_DC21_026M

2021 Digital Craft Merit Award

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Creative Use of Data

OS_DC21_027M

2021 Digital Craft Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Creative Use of Data

OS_DC21_028M

2021 Digital Craft Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Creative Use of Data

OS_DC21_029M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Innovation & Transformation / Innovation in Lockdown

OS_DC21_034M

2021 Digital Craft Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_DC21_035M

2021 Digital Craft Merit Award

Yandex / Moscow

Yandex

Sounds Easy

Use of Smart Devices & Voice Assistants

OS_DC21_025M

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