The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Digital Craft
Medal of Honor: Above and Beyond Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA Client: Oculus / Respawn Category: UX / UI / Interface Design
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Visual & Audio Craft / Music
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: UX / UI / Utility / Ecommerce
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Creative Use of Data
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Digital Craft
ECHO Agency: GSD&M / Austin Client: United States Air Force Category: UX / UI / Interface Design
Alone With Me Agency: Spotify In-House Client: Spotify Category: UX / UI / Interface Design
Missing Sounds of New York Agency: Mother / New York Client: The New York Public Library Category: Visual & Audio Craft / Sound
Alone with Me Agency: Spotify In-House Client: Spotify Category: Visual & Audio Craft / Visual Effects
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / Utility / Ecommerce
Nike Air Max 720 Air Store Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents Agency: R/GA / New York Client: Shopify Category: UX / UI / Utility / Ecommerce
Truthmark Agency: UncleGrey Client: Canon Category: UX / UI / Utility / Ecommerce
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Creative Use of Data
Sounds Easy Agency: Yandex / Moscow Client: Yandex Category: Use of Smart Devices & Voice Assistants
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Animation
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft

2021 Digital Craft Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Creative Use of Data

OS_DC21_001G

2021 Digital Craft Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Cross-Channel UX / UI / Digital / Physical

OS_DC21_005G

2021 Digital Craft Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Cross-Channel UX / UI / Digital / Physical

OS_DC21_006G

2021 Digital Craft Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

OS_DC21_015G

2021 Digital Craft Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Cross-Channel UX / UI / Digital / Physical

OS_DC21_007S

2021 Digital Craft Silver Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Visual & Audio Craft / Music

OS_DC21_010S

2021 Digital Craft Silver Pencil

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

UX / UI / Utility / Ecommerce

OS_DC21_002S

2021 Digital Craft Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_013S

2021 Digital Craft Bronze Pencil

Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA

Oculus / Respawn

Medal of Honor: Above and Beyond

UX / UI / Interface Design

OS_DC21_004B

2021 Digital Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Visual & Audio Craft / Music

OS_DC21_011B

2021 Digital Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Visual & Audio Craft / Music

OS_DC21_012B

2021 Digital Craft Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

UX / UI / Utility / Ecommerce

OS_DC21_003B

2021 Digital Craft Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

IBM

Second Life

Creative Use of Data

OS_DC21_008B

2021 Digital Craft Bronze Pencil

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Creative Use of Data

OS_DC21_009B

2021 Digital Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_014B

2021 Digital Craft Merit Award

GSD&M / Austin

United States Air Force

ECHO

UX / UI / Interface Design

OS_DC21_023M

2021 Digital Craft Merit Award

Spotify In-House

Spotify

Alone With Me

UX / UI / Interface Design

OS_DC21_024M

2021 Digital Craft Merit Award

Mother / New York

The New York Public Library

Missing Sounds of New York

Visual & Audio Craft / Sound

OS_DC21_032M

2021 Digital Craft Merit Award

Spotify In-House

Spotify

Alone with Me

Visual & Audio Craft / Visual Effects

OS_DC21_030M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Innovation & Transformation / Innovation in Lockdown

OS_DC21_034M

2021 Digital Craft Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_DC21_035M

2021 Digital Craft Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

UX / UI / Utility / Ecommerce

OS_DC21_016M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / Utility / Ecommerce

OS_DC21_017M

2021 Digital Craft Merit Award

R/GA / London

Nike

Nike Air Max 720 Air Store

UX / UI / Utility / Ecommerce

OS_DC21_018M

2021 Digital Craft Merit Award

R/GA / New York

Shopify

Supporting Independents

UX / UI / Utility / Ecommerce

OS_DC21_019M

2021 Digital Craft Merit Award

UncleGrey

Canon

Truthmark

UX / UI / Utility / Ecommerce

OS_DC21_020M

2021 Digital Craft Merit Award

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Creative Use of Data

OS_DC21_026M

2021 Digital Craft Merit Award

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Creative Use of Data

OS_DC21_027M

2021 Digital Craft Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Creative Use of Data

OS_DC21_028M

2021 Digital Craft Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Creative Use of Data

OS_DC21_029M

2021 Digital Craft Merit Award

Yandex / Moscow

Yandex

Sounds Easy

Use of Smart Devices & Voice Assistants

OS_DC21_025M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

UX / UI / User Experience / CX / DX

OS_DC21_021M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / User Experience / CX / DX

OS_DC21_022M

2021 Digital Craft Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Visual & Audio Craft / Animation

OS_DC21_031M

2021 Digital Craft Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_033M

Follow Us