The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Targeting
The last Horoscope Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Targeting
THE OTHER SIDE Agency: Ogilvy / Madrid Client: ING Category: Storytelling
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Social Media
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Social Media
The Greatest Reads Agency: Contrapunto Russia / Moscow + Yandex / Moscow Client: Beeline Category: Data Visualization
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Sound of Excitement Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
Kiddi World Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Real-Time
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Real-Time
Spot The Station Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Self-Isolation Index Agency: Yandex / Moscow Client: Yandex Category: Real-Time

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Targeting

OS_CU21_017M

2021 Creative Use of Data Merit Award

GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns

WhatsApp Inc.

The last Horoscope

Targeting

OS_CU21_018M

2021 Creative Use of Data Merit Award

Ogilvy / Madrid

ING

THE OTHER SIDE

Storytelling

OS_CU21_019M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Social Media

OS_CU21_020M

2021 Creative Use of Data Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Social Media

OS_CU21_021M

2021 Creative Use of Data Merit Award

Contrapunto Russia / Moscow + Yandex / Moscow

Beeline

The Greatest Reads

Data Visualization

OS_CU21_013M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Data Visualization

OS_CU21_014M

2021 Creative Use of Data Merit Award

Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam

Mattel Inc.

Sound of Excitement

Data Visualization

OS_CU21_015M

2021 Creative Use of Data Merit Award

VMLY&R Mexico / Mexico City + Sanofi + MediaMonks

Sanofi / Pharmaton Kiddi

Kiddi World

Data Visualization

OS_CU21_016M

2021 Creative Use of Data Merit Award

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Real-Time

OS_CU21_022M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Real-Time

OS_CU21_023M

2021 Creative Use of Data Merit Award

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo

adidas do Brasil

Spot The Station

Real-Time

OS_CU21_024M

2021 Creative Use of Data Merit Award

Yandex / Moscow

Yandex

Self-Isolation Index

Real-Time

OS_CU21_025M

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