The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling
Alone with Me Agency: Spotify In-House Client: Spotify Category: Storytelling
Alone with Me Agency: Spotify In-House Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
Astronomical Sales Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai Client: Mastercard Category: Real-Time
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Real-Time
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Storytelling
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Data Visualization
Safe Waze 2 Shop Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Real-Time
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Real-Time
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Data Visualization
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Data Visualization
THE OTHER SIDE Agency: Ogilvy / Madrid Client: ING Category: Storytelling
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Real-Time
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Real-Time
Spot The Station Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Self-Isolation Index Agency: Yandex / Moscow Client: Yandex Category: Real-Time
The Greatest Reads Agency: Contrapunto Russia / Moscow + Yandex / Moscow Client: Beeline Category: Data Visualization
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Sound of Excitement Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
Kiddi World Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Targeting
The last Horoscope Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Targeting
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Social Media
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Social Media

2021 Creative Use of Data Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Storytelling

OS_CU21_001G

2021 Creative Use of Data Gold Pencil

Spotify In-House

Spotify

Alone with Me

Storytelling

OS_CU21_005G

2021 Creative Use of Data Gold Pencil

Spotify In-House

Spotify

Alone with Me

Innovation & Transformation / Innovation in Lockdown

OS_CU21_011G

2021 Creative Use of Data Gold Pencil

FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai

Mastercard

Astronomical Sales

Real-Time

OS_CU21_007G

2021 Creative Use of Data Gold Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Real-Time

OS_CU21_008G

2021 Creative Use of Data Silver Pencil

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Storytelling

OS_CU21_006S

2021 Creative Use of Data Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Data Visualization

OS_CU21_002S

2021 Creative Use of Data Bronze Pencil

McCann Poland / Warszawa + McCann Canada / Toronto

Mastercard

Safe Waze 2 Shop

Innovation & Transformation / Innovation in Lockdown

OS_CU21_012B

2021 Creative Use of Data Bronze Pencil

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Real-Time

OS_CU21_009B

2021 Creative Use of Data Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Real-Time

OS_CU21_010B

2021 Creative Use of Data Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Data Visualization

OS_CU21_003B

2021 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Data Visualization

OS_CU21_004B

2021 Creative Use of Data Merit Award

Ogilvy / Madrid

ING

THE OTHER SIDE

Storytelling

OS_CU21_019M

2021 Creative Use of Data Merit Award

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Real-Time

OS_CU21_022M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Real-Time

OS_CU21_023M

2021 Creative Use of Data Merit Award

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo

adidas do Brasil

Spot The Station

Real-Time

OS_CU21_024M

2021 Creative Use of Data Merit Award

Yandex / Moscow

Yandex

Self-Isolation Index

Real-Time

OS_CU21_025M

2021 Creative Use of Data Merit Award

Contrapunto Russia / Moscow + Yandex / Moscow

Beeline

The Greatest Reads

Data Visualization

OS_CU21_013M

2021 Creative Use of Data Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Data Visualization

OS_CU21_014M

2021 Creative Use of Data Merit Award

Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam

Mattel Inc.

Sound of Excitement

Data Visualization

OS_CU21_015M

2021 Creative Use of Data Merit Award

VMLY&R Mexico / Mexico City + Sanofi + MediaMonks

Sanofi / Pharmaton Kiddi

Kiddi World

Data Visualization

OS_CU21_016M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Targeting

OS_CU21_017M

2021 Creative Use of Data Merit Award

GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns

WhatsApp Inc.

The last Horoscope

Targeting

OS_CU21_018M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Social Media

OS_CU21_020M

2021 Creative Use of Data Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Social Media

OS_CU21_021M

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