The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard Category: Real-Time
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Real-Time
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Data Visualization
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Storytelling
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Data Visualization
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Real-Time
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Social Media
The Greatest Reads
Agency: Contrapunto Russia / Moscow + Yandex / Moscow
Client: Beeline Category: Data Visualization
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client: Mattel Inc. Category: Data Visualization
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Targeting
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Targeting
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil Category: Real-Time
Award:
2021 Creative Use of Data Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Annual ID:
OS_CU21_001G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Annual ID:
OS_CU21_001G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Annual ID:
OS_CU21_005G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Real-Time
Annual ID:
OS_CU21_007G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Real-Time
Annual ID:
OS_CU21_008G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_011G
Award:
2021 Creative Use of Data Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Data Visualization
Annual ID:
OS_CU21_002S
Award:
2021 Creative Use of Data Silver Pencil
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Annual ID:
OS_CU21_006S
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Annual ID:
OS_CU21_004B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
Havas Turkey / İstanbul
Client:
Reckitt / Finish
Title:
Water Index
Category:
Real-Time
Annual ID:
OS_CU21_009B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Annual ID:
OS_CU21_010B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
McCann Poland / Warszawa + McCann Canada / Toronto
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_012B
Award:
2021 Creative Use of Data Merit Award
Agency:
BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client:
Citroen
Title:
The pocket dealership
Category:
Social Media
Annual ID:
OS_CU21_020M
Award:
2021 Creative Use of Data Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Social Media
Annual ID:
OS_CU21_021M
Award:
2021 Creative Use of Data Merit Award
Agency:
Contrapunto Russia / Moscow + Yandex / Moscow
Client:
Beeline
Title:
The Greatest Reads
Category:
Data Visualization
Annual ID:
OS_CU21_013M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Annual ID:
OS_CU21_014M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Annual ID:
OS_CU21_015M
Award:
2021 Creative Use of Data Merit Award
Agency:
VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Data Visualization
Annual ID:
OS_CU21_016M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Madrid
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Annual ID:
OS_CU21_019M
Award:
2021 Creative Use of Data Merit Award
Agency:
BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client:
Citroen
Title:
The pocket dealership
Category:
Targeting
Annual ID:
OS_CU21_017M
Award:
2021 Creative Use of Data Merit Award
Agency:
GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Targeting
Annual ID:
OS_CU21_018M
Award:
2021 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Annual ID:
OS_CU21_022M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Real-Time
Annual ID:
OS_CU21_023M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Annual ID:
OS_CU21_024M