The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Immersive Spaces
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane Category: Branding / Identity System
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client: LADbible Group Category: Single Country or Region / Non-Profit / Charity
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Product & Mobile Integration
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Craft / Storytelling
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Craft / Art Direction
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel Category: Integrated Campaign
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Integrated Branding Campaign
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Integrated Branding Campaign
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client: Meow Wolf Category: Integrated Branding Campaign
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Experiential / Brand Installations
Kobe Bryant Tribute Cover
Agency: Walrus / New York
Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Radio & Audio
You Choose What They Chew
Agency: Leo Burnett / Toronto
Client: Milk-bone Category: Magazine / Series
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha Category: Experiential / Live / In-Person Events
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Visual & Audio Craft / Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Visual & Audio Craft / Music
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Ecommerce
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn Category: UX / UI / Interface Design
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Craft / Data-Driven Personalization
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Items
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Data Visualization
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Craft / Use of Technology
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Radio & Audio
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago
Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Creative Effectiveness / Consumer / Brand
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Apple "A Climate Change Promise"
Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client: Apple Category: Sound Mixing
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_027B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_028B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Annual ID:
OS_EX21_010B
Award:
2021 Design Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_043B
Award:
2021 Mobile Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_013B
Award:
2021 Design Bronze Pencil
Agency:
COLLINS + Crane Paper Company
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_005B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_013B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
WMC Grey / Prague + Grey / Europe
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_014B
Award:
2021 Film Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_004B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_021B
Award:
2021 Mobile Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_009B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Annual ID:
OS_EX21_020B
Award:
2021 Integrated Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Annual ID:
OS_IG21_014B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Annual ID:
OS_DM21_027B
Award:
2021 Integrated Bronze Pencil
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_004B
Award:
2021 Integrated Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_005B
Award:
2021 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_006B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_010B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_011B
Award:
2021 Design Bronze Pencil
Agency:
Walrus / New York
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE21_009B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_018B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_019B
Award:
2021 Print Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Annual ID:
OS_PT21_007B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT GOLF BALL
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_026B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
MullenLowe Delta / Quito
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Annual ID:
OS_BE21_015B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_BE21_022B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_011B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_012B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Annual ID:
OS_EX21_007B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_004B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Annual ID:
OS_IN21_002B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_033B
Award:
2021 IP & Products Bronze Pencil
Agency:
Cheil / Spain + Samsung / Spain
Client:
Samsung Spain
Title:
Tallk
Category:
Digital Product
Annual ID:
OS_IP21_007B
Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Annual ID:
OS_MI21_033B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Annual ID:
OS_DM21_005B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Annual ID:
OS_CU21_004B
Award:
2021 Out of Home Bronze Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_024B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Radio & Audio
Annual ID:
OS_HW21_023B
Award:
2021 IP & Products Bronze Pencil
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Annual ID:
OS_IP21_003B
Award:
2021 IP & Products Bronze Pencil
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Annual ID:
OS_IP21_004B
Award:
2021 IP & Products Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Physical Product
Annual ID:
OS_IP21_005B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_005B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_006B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client:
Apple
Title:
Apple "A Climate Change Promise"
Category:
Sound Mixing
Annual ID:
OS_MS21_019B
Award:
2021 Film Bronze Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_036B
Award:
2021 Film Bronze Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_037B
