The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Good Morning World Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
Radio Recliner Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta Client: Bridge Senior Living Category: Radio & Audio
Safe Waze 2 Shop Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Colors of the World Agency: Crayola + dentsumcgarrybowen / New York Client: Crayola Category: Creative Effectiveness / Consumer / Brand
The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Sound Design
The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Logos, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Social Post / Single
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Single Country or Region / Non-Profit / Charity
The Anticorruption Hackathon Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Posters / Series
Give for good Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Publicly Traded Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile
Mailchimp 2020 Annual Report Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
The Show Must Go On Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Social Impact
We Create Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC Client: Instagram Category: Social Impact
Tubbataha Coral Rip Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Digital Craft
Terms Against Bullying Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
The Dissolving Bottle Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
HerShe Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Packaging / Specialty
The Prescription Paper Pill Bottle Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design

2021 Creative Effectiveness Bronze Pencil

Special Group / New Zealand + Special Group / Australia + Sweetshop

Tourism New Zealand

Good Morning World

Multi-Country or Global / Consumer / Brand

OS_CE21_015B

2021 Health, Wellness & Pharma Bronze Pencil

Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta

Bridge Senior Living

Radio Recliner

Radio & Audio

OS_HW21_023B

2021 Creative Use of Data Bronze Pencil

McCann Poland / Warszawa + McCann Canada / Toronto

Mastercard

Safe Waze 2 Shop

Innovation & Transformation / Innovation in Lockdown

OS_CU21_012B

2021 Creative Effectiveness Bronze Pencil

Crayola + dentsumcgarrybowen / New York

Crayola

Colors of the World

Creative Effectiveness / Consumer / Brand

OS_CE21_005B

2021 Creative Effectiveness Bronze Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

AB InBev / Aguila Beer

The Beer Cap Project.

Creative Effectiveness / Consumer / Brand

OS_CE21_006B

2021 Music & Sound Craft Bronze Pencil

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Sound Design

OS_MS21_016B

2021 Experiential & Immersive Bronze Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

AB InBev / Aguila Beer

The Beer Cap Project.

Physical Products

OS_EX21_016B

2021 Public Relations Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Media Relations

OS_PR21_002B

2021 Experiential & Immersive Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_003B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Logos, Your Way

Branding / Logo

OS_DE21_002B

2021 Branded Entertainment Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Games

OS_BE21_009B

2021 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Social Post / Single

OS_SM21_010B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Online Films & Video / Long Form - Series

OS_FI21_028B

2021 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_BE21_024B

2021 Branded Entertainment Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Craft / Use of Technology

OS_BE21_025B

2021 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

OS_BE21_026B

2021 Creative Effectiveness Bronze Pencil

ELVIS + FreedomToDonate + Hotwire + Jack Agency

LADbible Group

The Illegal Blood Bank

Single Country or Region / Non-Profit / Charity

OS_CE21_013B

2021 Creative Effectiveness Bronze Pencil

WMC Grey / Prague + Grey / Europe

Znamkamarada

The Anticorruption Hackathon

Single Country or Region / Non-Profit / Charity

OS_CE21_014B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Posters / Series

OS_PT21_011B

2021 Print Bronze Pencil

BETC / Paris + General Pop / Paris

Lacoste

Give for good

Promotional Items / Physical Products

OS_PT21_017B

2021 Print Bronze Pencil

Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul

Korean National Police Agency

HOPE TAPE

Promotional Items / Physical Products

OS_PT21_018B

2021 Interactive & Online Bronze Pencil

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Websites

OS_IN21_002B

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Out of Home / Health & Wellness

OS_HW21_016B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Health & Wellness

OS_HW21_017B

2021 Out of Home Bronze Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_OH21_020B

2021 Health, Wellness & Pharma Bronze Pencil

FCB/SIX / Toronto

LifeStyles Healthcare

Publicly Traded

Digital / Web & Mobile

OS_HW21_011B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Web & Mobile

OS_HW21_012B

2021 Design Bronze Pencil

Mailchimp

Mailchimp

Mailchimp 2020 Annual Report

Craft / Illustration

OS_DE21_035B

2021 Music & Sound Craft Bronze Pencil

Lucky Generals / London + PRETTYBIRD / London

Amazon

The Show Must Go On

Music Adaptation / Song

OS_MS21_011B

2021 Mobile Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Innovation & Transformation / Innovation in Mobile

OS_MO21_013B

2021 Social Media Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_SM21_041B

2021 Direct Marketing Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_DM21_010B

2021 Direct Marketing Bronze Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential / Brand Installations

OS_DM21_011B

2021 Direct Marketing Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Craft / Use of Technology

OS_DM21_031B

2021 Direct Marketing Bronze Pencil

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Craft / Use of Technology

OS_DM21_032B

2021 Public Relations Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Events & Experiential

OS_PR21_005B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Social Impact

OS_IH21_009B

2021 In-House Bronze Pencil

Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC

Instagram

We Create

Social Impact

OS_IH21_010B

2021 Design Bronze Pencil

TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan

Tubbataha Reefs Natural Park & World Heritage Site

Tubbataha Coral Rip

Craft / Printing & Paper Craft

OS_DE21_039B

2021 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Craft / Art Direction

OS_DM21_028B

2021 Direct Marketing Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Craft / Art Direction

OS_DM21_029B

2021 Film Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Online Films & Video / Short Form - Single

OS_FI21_014B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Digital Craft Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Innovation & Transformation / Innovation in Digital Craft

OS_DC21_014B

2021 Mobile Bronze Pencil

White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo

Universidade de Madeira / Terms Against Bullying

Terms Against Bullying

Websites

OS_MO21_002B

2021 Design Bronze Pencil

BBDO Guerrero / Makati City + Flare Manila / Makati City

The Dissolving Bottle

The Dissolving Bottle

Packaging / Specialty

OS_DE21_015B

2021 Design Bronze Pencil

BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

HERSHEYs Brasil

HerShe

Packaging / Specialty

OS_DE21_016B

2021 Design Bronze Pencil

Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis

Tikkun Olam Makers: TOM

The Prescription Paper Pill Bottle

Packaging / Specialty

OS_DE21_017B

2021 Design Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Innovation & Transformation / Innovation in Design

OS_DE21_043B

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