The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Apple "A Climate Change Promise" Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco Client: Apple Category: Sound Mixing
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Games
The Match of Ages Agency: We Believers / New York Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Custom Content
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Casting
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Social Post / Single
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Experiential Radio & Audio
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Experiential Radio & Audio
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Editing / Single
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Editing / Single
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: UX / UI / Utility / Ecommerce
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Birds Records ('Dich' by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Branded Entertainment
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Music Adaptation / Instrumental
Light for Hope Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Physical Product
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Real-Time
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Real-Time
Safely Feel The Real World Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Ecommerce
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Your Uniform, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
Alone with Me Agency: Spotify In-House Client: Spotify Category: Craft / Data-Driven Personalization
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Data Visualization

2021 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Online Films & Video / Long Form - Series

OS_FI21_028B

2021 Design Bronze Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

OS_DE21_045B

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Out of Home Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Series

OS_OH21_005B

2021 Direct Marketing Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_DM21_010B

2021 Direct Marketing Bronze Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential / Brand Installations

OS_DM21_011B

2021 Music & Sound Craft Bronze Pencil

Barking Owl / Los Angeles + Apple MarCom / San Francisco

Apple

Apple "A Climate Change Promise"

Sound Mixing

OS_MS21_019B

2021 Branded Entertainment Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Games

OS_BE21_009B

2021 Experiential & Immersive Bronze Pencil

We Believers / New York

Corona

The Match of Ages

Innovation & Transformation / Innovation in Lockdown

OS_EX21_028B

2021 Experiential & Immersive Bronze Pencil

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

OS_EX21_029B

2021 Experiential & Immersive Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_003B

2021 Print Bronze Pencil

Dentsu Redder Vietnam / Ho Chi Minh City

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Illustration

OS_PT21_024B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Radio & Audio Bronze Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Custom Content

OS_RA21_008B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Moving Image Craft Bronze Pencil

Good Morning / Mumbai + Dentsu Impact / India

My Choices Foundation

Chotu

Cinematography / Single

OS_MI21_020B

2021 Moving Image Craft Bronze Pencil

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Casting

OS_MI21_033B

2021 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Social Post / Single

OS_SM21_010B

2021 Radio & Audio Bronze Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Experiential Radio & Audio

OS_RA21_010B

2021 Radio & Audio Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Experiential Radio & Audio

OS_RA21_011B

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Editing / Single

OS_MI21_016B

2021 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro—Snap

Editing / Single

OS_MI21_017B

2021 Digital Craft Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

UX / UI / Utility / Ecommerce

OS_DC21_003B

2021 Direct Marketing Bronze Pencil

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Experiential / Live Events

OS_DM21_013B

2021 Design Bronze Pencil

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records ('Dich' by Ivan Dorn)

Craft / Animation

OS_DE21_038B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_028B

2021 Public Relations Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Media Relations

OS_PR21_002B

2021 Music & Sound Craft Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Music Adaptation / Instrumental

OS_MS21_010B

2021 IP & Products Bronze Pencil

Energy BBDO / Chicago + Flare Chicago / Chicago

SC Johnson, Baygon

Light for Hope

Physical Product

OS_IP21_003B

2021 IP & Products Bronze Pencil

The&Partnership / London + Royal National Institute of Blind People (RNIB) / London

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Physical Product

OS_IP21_004B

2021 IP & Products Bronze Pencil

We Believers / New York

Burger King Global

Cows' Menu

Physical Product

OS_IP21_005B

2021 Interactive & Online Bronze Pencil

Google Creative Lab

Google

Infinite Bad Guy

Online-only Video / Interactive Video

OS_IN21_008B

2021 Music & Sound Craft Bronze Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Innovation & Transformation / Innovation in Music & Sound Craft

OS_MS21_022B

2021 Design Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Innovation & Transformation / Innovation in Design

OS_DE21_043B

2021 Creative Use of Data Bronze Pencil

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Real-Time

OS_CU21_009B

2021 Creative Use of Data Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Real-Time

OS_CU21_010B

2021 Design Bronze Pencil

Amber China / Shanghai + PAFASSION LAB / Shanghai

Durex

Safely Feel The Real World

Moving Image / Single

OS_DE21_029B

2021 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Craft / Art Direction

OS_DM21_028B

2021 Direct Marketing Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Craft / Art Direction

OS_DM21_029B

2021 Print Bronze Pencil

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Newspaper / Series

OS_PT21_004B

2021 Experiential & Immersive Bronze Pencil

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Ecommerce

OS_EX21_007B

2021 Branded Entertainment Bronze Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential / Brand Installations

OS_BE21_013B

2021 Branded Entertainment Bronze Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential / Brand Installations

OS_BE21_014B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Your Uniform, Your Way

Branding / Branded Item

OS_DE21_003B

2021 Direct Marketing Bronze Pencil

Spotify In-House

Spotify

Alone with Me

Craft / Data-Driven Personalization

OS_DM21_033B

2021 Interactive & Online Bronze Pencil

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Websites

OS_IN21_002B

2021 Creative Use of Data Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Data Visualization

OS_CU21_003B

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