The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Good to the last drop. And long after. Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love Agency: BBDO / New York Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Trump Statue Initiative Agency: Hungry Man Productions / Los Angeles + Hungry Man Productions / New York Client: Trump Statue Initiative Category: Spatial Design / Experiential & Immersive
mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Broken Ceiling Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai Client: China UnionPay Category: Spatial Design / Experiential & Immersive
283 Saint-Louis Agency: Paprika / Montréal Client: N/A Category: Spatial Design / Experiential & Immersive
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
'Whatever' Campaign Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Adobe Creativity Tour Agency: Adobe + Live Nation Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
"Inside the Boys" XR + Main Title Agency: Aggressive / Ridgewood Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
No Douche Bag Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
MASK ID Agency: Innocean Worldwide / Seoul + Planit Production / Seoul Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Swintopia Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Robin Hood Flour Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Fortum Circo® Handle Agency: TBWA\Helsinki / Helsinki Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Give for good Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Ecommerce
Philly Series 5 Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom Client: Philadelphia Cream Cheese Category: Ecommerce
VAR Discount Agency: NORD DDB / Stockholm Client: Elkjøp Category: Ecommerce
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: Ecommerce
Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Ecommerce
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Ecommerce
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Gaming / Branded Games
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games
HOPE FOR HOMETOWN Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Content Series
True Calling Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York Client: Verizon Category: Content Series
#VictoryPages: Social Media History Agency: RT Creative Lab / Moscow Client: RT Category: Content Series
Not my job case Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris Client: Pornhub Category: Websites / Ecommerce
Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Websites / Ecommerce
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Reese's Halloween Door Agency: The Hershey Company + dentsumcgarrybowen / New York Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
The Nature of Plastic Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Slow Dogs Agency: Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Client: Pornhub Category: Digital & Online / Banners & Pop-ups
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Digital & Online / Banners & Pop-ups

2021 Design Merit Award

3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto

Kraft Heinz Canada / Maxwell House Coffee

Good to the last drop. And long after.

Spatial Design / Experiential & Immersive

OS_DE21_135M

2021 Design Merit Award

BBDO / New York

Foot Locker

For the Love

Spatial Design / Experiential & Immersive

OS_DE21_136M

2021 Design Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Spatial Design / Experiential & Immersive

OS_DE21_137M

2021 Design Merit Award

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Spatial Design / Experiential & Immersive

OS_DE21_138M

2021 Design Merit Award

Hungry Man Productions / Los Angeles + Hungry Man Productions / New York

Trump Statue Initiative

Trump Statue Initiative

Spatial Design / Experiential & Immersive

OS_DE21_139M

2021 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt art project

Spatial Design / Experiential & Immersive

OS_DE21_140M

2021 Design Merit Award

McCann / New York + State Street Global Advisors / Boston

State Street Global Advisors

Broken Ceiling

Spatial Design / Experiential & Immersive

OS_DE21_141M

2021 Design Merit Award

Shanghai Tian Yu Kong Advertising Agency / Shanghai

China UnionPay

Poem POS Terminals

Spatial Design / Experiential & Immersive

OS_DE21_142M

2021 Design Merit Award

Paprika / Montréal

N/A

283 Saint-Louis

Spatial Design / Experiential & Immersive

OS_DE21_143M

2021 Design Merit Award

Publicis Italy / Milan + Independent Ideas / Milan

Bottega Veneta

The Invisible Store

Spatial Design / Experiential & Immersive

OS_DE21_144M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

'Whatever' Campaign

Online Films & Video / Long Form - Series

OS_FI21_112M

2021 Film Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Online Films & Video / Long Form - Series

OS_FI21_113M

2021 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online Films & Video / Long Form - Series

OS_FI21_114M

2021 Design Merit Award

Adobe + Live Nation

Adobe

Adobe Creativity Tour

Innovation & Transformation / Innovation in Lockdown

OS_DE21_187M

2021 Design Merit Award

Aggressive / Ridgewood

Amazon Prime

"Inside the Boys" XR + Main Title

Innovation & Transformation / Innovation in Lockdown

OS_DE21_188M

2021 Design Merit Award

Forsman & Bodenfors / Göteborg

Västtrafik

No Douche Bag

Innovation & Transformation / Innovation in Lockdown

OS_DE21_189M

2021 Design Merit Award

Innocean Worldwide / Seoul + Planit Production / Seoul

Dal.komm Coffee X the Ministry of Health and Welfare

MASK ID

Innovation & Transformation / Innovation in Lockdown

OS_DE21_190M

2021 Design Merit Award

Isobar / Melbourne + Swinburne University of Technology / Melbourne

Swinburne University of Technology

Swintopia

Innovation & Transformation / Innovation in Lockdown

OS_DE21_191M

2021 Design Merit Award

Leo Burnett / Toronto + The J.M. Smucker Co. / Canada

Robin Hood

Robin Hood Flour

Innovation & Transformation / Innovation in Lockdown

OS_DE21_192M

2021 Design Merit Award

TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York

Brooklyn Film Festival

Relearn How to be Human

Innovation & Transformation / Innovation in Lockdown

OS_DE21_193M

2021 Design Merit Award

TBWA\Helsinki / Helsinki

Fortum

Fortum Circo® Handle

Innovation & Transformation / Innovation in Lockdown

OS_DE21_194M

2021 Experiential & Immersive Merit Award

BETC / Paris + General Pop / Paris

Lacoste

Give for good

Ecommerce

OS_EX21_046M

2021 Experiential & Immersive Merit Award

GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom

Philadelphia Cream Cheese

Philly Series 5

Ecommerce

OS_EX21_047M

2021 Experiential & Immersive Merit Award

NORD DDB / Stockholm

Elkjøp

VAR Discount

Ecommerce

OS_EX21_048M

2021 Experiential & Immersive Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

Ecommerce

OS_EX21_049M

2021 Experiential & Immersive Merit Award

Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne

Cadbury Caramilk

Unscalpable

Ecommerce

OS_EX21_050M

2021 Experiential & Immersive Merit Award

TBWA\RAAD / Dubai

KFC Arabia

Shift+K+F+C

Ecommerce

OS_EX21_051M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

UX / UI / User Experience / CX / DX

OS_DC21_021M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / User Experience / CX / DX

OS_DC21_022M

2021 Interactive & Online Merit Award

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Gaming / Branded Games

OS_IN21_056M

2021 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Gaming / Branded Games

OS_IN21_057M

2021 In-House Merit Award

Tencent / Shenzhen + 25 Hours / Guangzhou

Tencent Charity/99 Giving Day

HOPE FOR HOMETOWN

Content Series

OS_IH21_025M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Content Series

OS_IH21_026M

2021 In-House Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York

Verizon

True Calling

Content Series

OS_IH21_027M

2021 In-House Merit Award

RT Creative Lab / Moscow

RT

#VictoryPages: Social Media History

Content Series

OS_IH21_028M

2021 Interactive & Online Merit Award

BETC / Paris + Mathematic / Paris + Iconoclast / Paris

Pornhub

Not my job case

Websites / Ecommerce

OS_IN21_030M

2021 Interactive & Online Merit Award

Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne

Cadbury Caramilk

Unscalpable

Websites / Ecommerce

OS_IN21_031M

2021 Interactive & Online Merit Award

TBWA\RAAD / Dubai

KFC Arabia

Shift+K+F+C

Websites / Ecommerce

OS_IN21_032M

2021 Branded Entertainment Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE21_067M

2021 Branded Entertainment Merit Award

Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen

The DDR Museum

TeAR down this WALL

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE21_068M

2021 Out of Home Merit Award

The Hershey Company + dentsumcgarrybowen / New York

Reese's

Reese's Halloween Door

Innovation & Transformation / Innovation in Lockdown

OS_OH21_053M

2021 Out of Home Merit Award

Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles

Comedy Central

South Park at Denver Broncos

Innovation & Transformation / Innovation in Lockdown

OS_OH21_084M

2021 Out of Home Merit Award

Momentum Worldwide Australia / Sydney + Red Havas / Sydney

Heineken 0.0

Heineken Zer0.0 Contact Bar

Innovation & Transformation / Innovation in Lockdown

OS_OH21_085M

2021 Out of Home Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_OH21_086M

2021 Out of Home Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_OH21_087M

2021 Out of Home Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Lockdown

OS_OH21_088M

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic

Craft / Photography

OS_OH21_074M

2021 Out of Home Merit Award

Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Craft / Photography

OS_OH21_075M

2021 Direct Marketing Merit Award

Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam

Pornhub

PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES

Digital & Online / Banners & Pop-ups

OS_DM21_079M

2021 Direct Marketing Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Digital & Online / Banners & Pop-ups

OS_DM21_080M

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