The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Black History Month - Conversations For Change
Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client: LinkedIn Category: Cultural Transformation
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Craft / Printing & Paper Craft
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
Slower
Agency: lg2 / Québec + BLVD
Client: Société de l'assurance automobile du Québec Category: Broadcast / Single
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Broadcast / Single
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Gaming / Branded Games
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Gaming / Branded Games
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Series
Missing Voices
Agency: Archer Troy / México + La Tuna / México
Client: Voces de la Ausencia Category: Custom / User-Generated Content
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Custom / User-Generated Content
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Cinematography / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Cinematography / Single
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client: HORNBACH Category: Cinematography / Single
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Cinematography / Single
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Cinematography / Single
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Moving Image / Series
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Audio
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Audio
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde Category: Broadcast / Series
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada Category: Broadcast / Series
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Radio & Audio
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: UX / UI / User Experience / CX / DX
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Utility
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client: Philadelphia Cream Cheese Category: Ecommerce
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Ecommerce
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Typography / Typeface Design
The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India Category: Craft / Writing
Award:
2021 In-House Merit Award
Agency:
LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client:
LinkedIn
Title:
Black History Month - Conversations For Change
Category:
Cultural Transformation
Annual ID:
OS_IH21_018M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_110M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_111M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_184M
Award:
2021 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America: Snickers
Title:
Life is Full of Hidden Problems
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_078M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Broadcast / Single
Annual ID:
OS_RA21_022M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M
Award:
2021 Radio & Audio Merit Award
Agency:
lg2 / Québec + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Annual ID:
OS_RA21_024M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Annual ID:
OS_RA21_025M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_057M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_056M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_057M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_071M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Archer Troy / México + La Tuna / México
Client:
Voces de la Ausencia
Title:
Missing Voices
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_024M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_025M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Annual ID:
OS_MI21_071M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Cinematography / Single
Annual ID:
OS_MI21_072M
Award:
2021 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Annual ID:
OS_MI21_073M
Award:
2021 Moving Image Craft Merit Award
Agency:
Iconoclast / London + AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Cinematography / Single
Annual ID:
OS_MI21_074M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Cinematography / Single
Annual ID:
OS_MI21_075M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett Toronto
Title:
Leo SOS
Category:
Moving Image / Series
Annual ID:
OS_DE21_153M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Moving Image / Series
Annual ID:
OS_DE21_154M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
Award:
2021 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Annual ID:
OS_BE21_057M
Award:
2021 Branded Entertainment Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Annual ID:
OS_BE21_058M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Casting
Annual ID:
OS_RA21_053M
Award:
2021 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg
Client:
BBC Studios
Title:
Kasi Sensei
Category:
Craft / Casting
Annual ID:
OS_RA21_055M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Series
Annual ID:
OS_RA21_026M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Belgium / Brussels
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Annual ID:
OS_RA21_027M
Award:
2021 Radio & Audio Merit Award
Agency:
dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Annual ID:
OS_RA21_028M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Annual ID:
OS_RA21_029M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Ad Council / New York
Client:
Ad Council
Title:
Seize The Awkward
Category:
Radio & Audio
Annual ID:
OS_HW21_073M
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_021M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_022M
Award:
2021 Mobile Merit Award
Agency:
Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Annual ID:
OS_MO21_016M
Award:
2021 Mobile Merit Award
Agency:
McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Annual ID:
OS_MO21_017M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Utility
Annual ID:
OS_MO21_018M
Award:
2021 Mobile Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
Utility
Annual ID:
OS_MO21_019M
Award:
2021 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Utility
Annual ID:
OS_MO21_020M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Ecommerce
Annual ID:
OS_EX21_046M
Award:
2021 Experiential & Immersive Merit Award
Agency:
GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Annual ID:
OS_EX21_047M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
Elkjøp
Title:
VAR Discount
Category:
Ecommerce
Annual ID:
OS_EX21_048M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Annual ID:
OS_EX21_049M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Annual ID:
OS_EX21_050M
Award:
2021 Experiential & Immersive Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Annual ID:
OS_EX21_051M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_072M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_073M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M
Award:
2021 Print Merit Award
Agency:
Famous Innovations
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Annual ID:
OS_PT21_062M
