The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Integrated Digital & Physical Product
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Production Design / Single or Series
The Flow Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris Client: Gojek Category: Production Design / Single or Series
The Wheel Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Production Design / Single or Series
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Craft / Art Direction
Dreaming of One Day Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town Client: Wesgro Category: Online / Branded Podcast
The IKEA Audio Catalog Agency: Ogilvy / New York + Digital Arts NYC / New York Client: IKEA U.S. Category: Online / Branded Podcast
Dante's Heartbeats Agency: Abby Priest / Stockholm + New Land / Stockholm Client: The Swedish Heartchild Foundation Category: Music Videos
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Music Videos
Hulu Sellouts x Dame D.O.L.L.A. Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Music Videos
Alone with Me Agency: Spotify In-House Client: Spotify Category: Craft / Dynamic Data Visualization
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket Agency: GSD&M / Austin Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
THE CANDIDATE Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Stunts & Activations
Looks Like You Need To Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Stunts & Activations
Shoppable Girls Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Stunts & Activations
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Stunts & Activations
#Pit4Busch Agency: VaynerMedia / New York Client: Busch Category: Stunts & Activations
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Stunts & Activations
Disappearing stories Agency: Mozga Studio / Moscow Client: Enjoyable Ageing Charity Foundation Category: Use of Vertical Video
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Branding / Branded Item
Birds Records (Dich’ by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS Agency: Canja Audio Culture / Curitiba Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Original Music / Song
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Physical Product & Mobile Integration
The Purple Hive Project Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Physical Product & Mobile Integration
Unbreakable Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Roof Studio / New York Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Adobe x Keith Haring Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow Client: Adobe Category: Animation / Single
The Wheel Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios Client: Volkswagen Category: Animation / Single
#EdgarsChristmas Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London Client: Erste Group Category: Animation / Single
TWO MONSTERS IN MY STORY Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Animation / Single
The Eventful Life of Rosemarie Agency: Roof Studio + CRK / Switzerland Client: CURAVIVA Schweiz Category: Animation / Single
Thank You Listeners Agency: Spotify In-House Client: Spotify Category: Animation / Single
Keep stories alive Agency: Wunderman Thompson / Paris Client: Forbidden Stories Category: Animation / Single
Missing Voices Agency: Archer Troy / México + La Tuna / México Client: Voces de la Ausencia Category: Custom / User-Generated Content
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Custom / User-Generated Content
Life is Full of Hidden Problems Agency: BBDO / New York Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
The Little brats Agency: 4ZERO1 / Montreal + Cossette / Montreal Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Direction / Single
First Visitors Agency: BBDO / New York + O Positive / Los Angeles Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark" Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Direction / Single
Valet Guys Agency: BWGTBLD GmbH / Berlin + antoni / Berlin Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School Agency: Droga5 / New York Client: Hennessy Category: Direction / Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Direction / Single

2021 IP & Products Merit Award

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Integrated Digital & Physical Product

OS_IP21_024M

2021 Moving Image Craft Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Production Design / Single or Series

OS_MI21_076M

2021 Moving Image Craft Merit Award

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Production Design / Single or Series

OS_MI21_077M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris

Gojek

The Flow

Production Design / Single or Series

OS_MI21_078M

2021 Moving Image Craft Merit Award

Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios

Volkswagen

The Wheel

Production Design / Single or Series

OS_MI21_079M

2021 Moving Image Craft Merit Award

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Production Design / Single or Series

OS_MI21_080M

2021 Mobile Merit Award

BBDO / New York

Color of Change

Pedestal Project

Craft / Art Direction

OS_MO21_029M

2021 Radio & Audio Merit Award

King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town

Wesgro

Dreaming of One Day

Online / Branded Podcast

OS_RA21_031M

2021 Radio & Audio Merit Award

Ogilvy / New York + Digital Arts NYC / New York

IKEA U.S.

The IKEA Audio Catalog

Online / Branded Podcast

OS_RA21_032M

2021 Branded Entertainment Merit Award

Abby Priest / Stockholm + New Land / Stockholm

The Swedish Heartchild Foundation

Dante's Heartbeats

Music Videos

OS_BE21_053M

2021 Branded Entertainment Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Music Videos

OS_BE21_054M

2021 Branded Entertainment Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles

Hulu

Hulu Sellouts x Dame D.O.L.L.A.

Music Videos

OS_BE21_055M

2021 Experiential & Immersive Merit Award

Spotify In-House

Spotify

Alone with Me

Craft / Dynamic Data Visualization

OS_EX21_072M

2021 Print Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Promotional Items / Physical Products

OS_PT21_052M

2021 Print Merit Award

GSD&M / Austin

Pizza Hut

The Original Pan Weighted Blanket

Promotional Items / Physical Products

OS_PT21_053M

2021 Print Merit Award

HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS

AMAZON PRIME VIDEO

SUPERWEAR

Promotional Items / Physical Products

OS_PT21_054M

2021 Print Merit Award

Leo Burnett / Australia

Bonds

Out Now

Promotional Items / Physical Products

OS_PT21_055M

2021 Social Media Merit Award

MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest

ROM Autentic

THE CANDIDATE

Stunts & Activations

OS_SM21_088M

2021 Social Media Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need To Let It Out

Stunts & Activations

OS_SM21_089M

2021 Social Media Merit Award

TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto

Covenant House

Shoppable Girls

Stunts & Activations

OS_SM21_090M

2021 Social Media Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Stunts & Activations

OS_SM21_091M

2021 Social Media Merit Award

VaynerMedia / New York

Busch

#Pit4Busch

Stunts & Activations

OS_SM21_092M

2021 Social Media Merit Award

We Believers / New York

Burger King Global

Cows' Menu

Stunts & Activations

OS_SM21_093M

2021 Moving Image Craft Merit Award

Mozga Studio / Moscow

Enjoyable Ageing Charity Foundation

Disappearing stories

Use of Vertical Video

OS_MI21_097M

2021 Design Merit Award

TBWA\RAAD / Dubai + Wonderful Productions / Beirut

The Lebanese Army

PeaceCamo

Branding / Branded Item

OS_DE21_048M

2021 Music & Sound Craft Merit Award

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records (Dich’ by Ivan Dorn)

Original Music / Song

OS_MS21_041M

2021 Music & Sound Craft Merit Award

Canja Audio Culture / Curitiba

LISTEN TO THE WALLS

LENNON WALLS

Original Music / Song

OS_MS21_042M

2021 Music & Sound Craft Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Original Music / Song

OS_MS21_043M

2021 Music & Sound Craft Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Original Music / Song

OS_MS21_044M

2021 Mobile Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Physical Product & Mobile Integration

OS_MO21_027M

2021 Mobile Merit Award

Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Bega B-Honey

The Purple Hive Project

Physical Product & Mobile Integration

OS_MO21_028M

2021 Moving Image Craft Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Roof Studio / New York

Insmed Incorporated/NTMFacts.com

Unbreakable

Animation / Single

OS_MI21_081M

2021 Moving Image Craft Merit Award

dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow

Adobe

Adobe x Keith Haring

Animation / Single

OS_MI21_082M

2021 Moving Image Craft Merit Award

Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios

Volkswagen

The Wheel

Animation / Single

OS_MI21_083M

2021 Moving Image Craft Merit Award

Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London

Erste Group

#EdgarsChristmas

Animation / Single

OS_MI21_084M

2021 Moving Image Craft Merit Award

Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris

FACE A L'INCESTE

TWO MONSTERS IN MY STORY

Animation / Single

OS_MI21_085M

2021 Moving Image Craft Merit Award

Roof Studio + CRK / Switzerland

CURAVIVA Schweiz

The Eventful Life of Rosemarie

Animation / Single

OS_MI21_086M

2021 Moving Image Craft Merit Award

Spotify In-House

Spotify

Thank You Listeners

Animation / Single

OS_MI21_087M

2021 Moving Image Craft Merit Award

Wunderman Thompson / Paris

Forbidden Stories

Keep stories alive

Animation / Single

OS_MI21_088M

2021 Music & Sound Craft Merit Award

Archer Troy / México + La Tuna / México

Voces de la Ausencia

Missing Voices

Custom / User-Generated Content

OS_MS21_024M

2021 Music & Sound Craft Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Custom / User-Generated Content

OS_MS21_025M

2021 Film Merit Award

BBDO / New York

Mars Chocolate North America: Snickers

Life is Full of Hidden Problems

Online Films & Video / Short Form - Series

OS_FI21_078M

2021 Moving Image Craft Merit Award

4ZERO1 / Montreal + Cossette / Montreal

Montreal Children's Hospital Foundation

The Little brats

Direction / Single

OS_MI21_036M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Direction / Single

OS_MI21_037M

2021 Moving Image Craft Merit Award

BBDO / New York + O Positive / Los Angeles

Mars Chocolate North America: Snickers

First Visitors

Direction / Single

OS_MI21_038M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH

WhatsApp Inc.

Family Diary

Direction / Single

OS_MI21_039M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin

UNICEF Deutschland

#ENDviolence "More Than A Mark"

Direction / Single

OS_MI21_040M

2021 Moving Image Craft Merit Award

BWGTBLD GmbH / Berlin + antoni / Berlin

Mercedes-Benz

Valet Guys

Direction / Single

OS_MI21_041M

2021 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Maurice and The Black Bear School

Direction / Single

OS_MI21_042M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Direction / Single

OS_MI21_043M

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