The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Canyon of Heroes Agency: Alto / New York + Montefiore-Einstein / New York Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Out of Home / Health & Wellness
LIGHT SAVER Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Out of Home / Health & Wellness
If you're outdoors you need to protect yourself. Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Social Media
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Social Media
SFC SHANGYING CINEMA LUXE Agency: One Plus Partnership Limited / Hong Kong Client: SFC CINEMA Category: Spatial Design / Architecture
Kai nu’u o Kanaloa Art Installation Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Spatial Design / Architecture
The Nature of Plastic - Glacier Agency: Cheil Central America / Panama Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Single
Missing Sounds of New York Agency: Mother / New York Client: The New York Public Library Category: Visual & Audio Craft / Sound
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Together, A Short Film You Can Buy Agency: CALLEN + Psyop Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter Agency: Wunderman Thompson / Dubai Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Social Channel / Multi-Platform
Shoppable Girls Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Social Channel / Multi-Platform
Birds Records ('Dich' by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS Agency: Canja Audio Culture / Curitiba Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Original Music / Song
Karen Agency: BBDO / New York Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors Agency: BBDO / New York + O Positive Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film Agency: BETC / Paris Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary Agency: Droga5 / New York + Hennessy / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing Agency: Grey / New York Client: States United Category: Online Films & Video / Long Form - Single
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single

2021 Health, Wellness & Pharma Merit Award

Alto / New York + Montefiore-Einstein / New York

Montefiore-Einstein

Canyon of Heroes

Out of Home / Health & Wellness

OS_HW21_064M

2021 Health, Wellness & Pharma Merit Award

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Out of Home / Health & Wellness

OS_HW21_065M

2021 Health, Wellness & Pharma Merit Award

Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul

EMART

LIGHT SAVER

Out of Home / Health & Wellness

OS_HW21_066M

2021 Health, Wellness & Pharma Merit Award

McCann / Lima + Orange 360 / Lima + Craft / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Out of Home / Health & Wellness

OS_HW21_067M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Social Media

OS_CU21_020M

2021 Creative Use of Data Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Social Media

OS_CU21_021M

2021 Design Merit Award

One Plus Partnership Limited / Hong Kong

SFC CINEMA

SFC SHANGYING CINEMA LUXE

Spatial Design / Architecture

OS_DE21_145M

2021 Design Merit Award

phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu

Central Pacific Bank

Kai nu’u o Kanaloa Art Installation

Spatial Design / Architecture

OS_DE21_146M

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic - Glacier

Billboards & Transit / Single

OS_OH21_038M

2021 Out of Home Merit Award

Rethink + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Single

OS_OH21_039M

2021 Digital Craft Merit Award

Mother / New York

The New York Public Library

Missing Sounds of New York

Visual & Audio Craft / Sound

OS_DC21_032M

2021 Interactive & Online Merit Award

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Innovation & Transformation / Innovation in Lockdown

OS_IN21_074M

2021 Interactive & Online Merit Award

CALLEN + Psyop

National YoungArts Foundation

Together, A Short Film You Can Buy

Innovation & Transformation / Innovation in Lockdown

OS_IN21_075M

2021 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Innovation & Transformation / Innovation in Lockdown

OS_IN21_076M

2021 Interactive & Online Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Innovation & Transformation / Innovation in Lockdown

OS_IN21_077M

2021 Interactive & Online Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_IN21_078M

2021 Interactive & Online Merit Award

Wunderman Thompson / Dubai

Bose

Noise-O-Meter

Innovation & Transformation / Innovation in Lockdown

OS_IN21_079M

2021 Social Media Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Social Channel / Multi-Platform

OS_SM21_050M

2021 Social Media Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Social Channel / Multi-Platform

OS_SM21_051M

2021 Social Media Merit Award

TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto

Covenant House

Shoppable Girls

Social Channel / Multi-Platform

OS_SM21_052M

2021 Music & Sound Craft Merit Award

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records ('Dich' by Ivan Dorn)

Original Music / Song

OS_MS21_041M

2021 Music & Sound Craft Merit Award

Canja Audio Culture / Curitiba

LISTEN TO THE WALLS

LENNON WALLS

Original Music / Song

OS_MS21_042M

2021 Music & Sound Craft Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Original Music / Song

OS_MS21_043M

2021 Music & Sound Craft Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Original Music / Song

OS_MS21_044M

2021 Film Merit Award

BBDO / New York

Mars Chocolate North America: M&M's

Karen

Online Films & Video / Short Form - Single

OS_FI21_074M

2021 Film Merit Award

BBDO / New York + O Positive

Mars Chocolate North America: Snickers

First Visitors

Online Films & Video / Short Form - Single

OS_FI21_075M

2021 Film Merit Award

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Online Films & Video / Short Form - Single

OS_FI21_076M

2021 Film Merit Award

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Online Films & Video / Short Form - Single

OS_FI21_077M

2021 Film Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Online Films & Video / Long Form - Single

OS_FI21_079M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Online Films & Video / Long Form - Single

OS_FI21_080M

2021 Film Merit Award

Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial

Facebook App

Black Makes a Way

Online Films & Video / Long Form - Single

OS_FI21_081M

2021 Film Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Online Films & Video / Long Form - Single

OS_FI21_082M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Online Films & Video / Long Form - Single

OS_FI21_083M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Online Films & Video / Long Form - Single

OS_FI21_084M

2021 Film Merit Award

Droga5 / New York + Hennessy / New York

Hennessy

Maurice and The Black Bear School Documentary

Online Films & Video / Long Form - Single

OS_FI21_085M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Online Films & Video / Long Form - Single

OS_FI21_086M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg + Bacon / Copenhagen

Volvo Trucks

The Tower

Online Films & Video / Long Form - Single

OS_FI21_087M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

Family

Online Films & Video / Long Form - Single

OS_FI21_088M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Courageous Conversation Global Foundation

Not a Gun

Online Films & Video / Long Form - Single

OS_FI21_089M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Online Films & Video / Long Form - Single

OS_FI21_090M

2021 Film Merit Award

Grey / London + Volvo Cars + Wildfire / London + Smuggler / London

Volvo Cars (Global)

The Ultimate Safety Test

Online Films & Video / Long Form - Single

OS_FI21_091M

2021 Film Merit Award

Grey / New York

States United

Gun Unboxing

Online Films & Video / Long Form - Single

OS_FI21_092M

2021 Film Merit Award

LOLA MullenLowe / Madrid

Unilever / Dove

It's On Us

Online Films & Video / Long Form - Single

OS_FI21_093M

2021 Film Merit Award

Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark

Match

Match Made In Hell

Online Films & Video / Long Form - Single

OS_FI21_094M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :90

Online Films & Video / Long Form - Single

OS_FI21_095M

2021 Film Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Online Films & Video / Long Form - Single

OS_FI21_096M

2021 Film Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Online Films & Video / Long Form - Single

OS_FI21_097M

2021 Film Merit Award

Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris

FACE A L'INCESTE

TWO MONSTERS IN MY STORY

Online Films & Video / Long Form - Single

OS_FI21_098M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Online Films & Video / Long Form - Single

OS_FI21_099M

2021 Film Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Online Films & Video / Long Form - Single

OS_FI21_100M

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