The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Certified Story Time- Hidden Camera Hunt Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Writing
The password Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris Client: CANAL+ Category: Cinema Advertising
The Look Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles Client: Procter & Gamble Category: Cinema Advertising
Book Box Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo Client: HACOYA Category: Promotional / Booklets & Brochures
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Mobile-First Video / Over 15 Seconds
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Reputation Management
Leftover Recipes Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Online Advertising / Display Ads
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
Reese's Halloween Door Agency: The Hershey Company + dentsumcgarrybowen / New York Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
Trapped Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Production Design / Single or Series
The Flow Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris Client: Gojek Category: Production Design / Single or Series
The Wheel Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Production Design / Single or Series
Disappearing stories Agency: Mozga Studio / Moscow Client: Enjoyable Ageing Charity Foundation Category: Use of Vertical Video
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Out of Home / Billboards & Transit
Adobe x Keith Haring Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: Craft / Art Direction
Shamecards Agency: MullenLowe / US + Produceria / São Paulo Client: Change the Ref Category: Craft / Art Direction
Lockdown In A Book Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction
Zaadii's Unfinished Story Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Seize The Awkward Agency: Droga5 / New York + Ad Council / New York Client: Ad Council Category: Radio & Audio
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film Agency: BETC / Paris Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary Agency: Droga5 / New York + Hennessy / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing Agency: Grey / New York Client: States United Category: Online Films & Video / Long Form - Single
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single

2021 Interactive & Online Merit Award

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Hidden Camera Hunt

Craft / Writing

OS_IN21_064M

2021 Interactive & Online Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Craft / Writing

OS_IN21_065M

2021 Film Merit Award

BETC / Paris + Iconoclast / Paris + Schmooze / Paris

CANAL+

The password

Cinema Advertising

OS_FI21_117M

2021 Film Merit Award

SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles

Procter & Gamble

The Look

Cinema Advertising

OS_FI21_118M

2021 Design Merit Award

Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo

HACOYA

Book Box

Promotional / Booklets & Brochures

OS_DE21_088M

2021 Mobile Merit Award

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Mobile-First Video / Over 15 Seconds

OS_MO21_023M

2021 Mobile Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Mobile-First Video / Over 15 Seconds

OS_MO21_024M

2021 Public Relations Merit Award

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Reputation Management

OS_PR21_066M

2021 Interactive & Online Merit Award

Energy BBDO / Chicago + BBDO / New York

SC Johnson, Ziploc

Leftover Recipes

Online Advertising / Display Ads

OS_IN21_041M

2021 Interactive & Online Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Online Advertising / Display Ads

OS_IN21_042M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

UX / UI / User Experience / CX / DX

OS_DC21_021M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / User Experience / CX / DX

OS_DC21_022M

2021 Out of Home Merit Award

The Hershey Company + dentsumcgarrybowen / New York

Reese's

Reese's Halloween Door

Innovation & Transformation / Innovation in Lockdown

OS_OH21_053M

2021 Out of Home Merit Award

Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles

Comedy Central

South Park at Denver Broncos

Innovation & Transformation / Innovation in Lockdown

OS_OH21_084M

2021 Out of Home Merit Award

Momentum Worldwide Australia / Sydney + Red Havas / Sydney

Heineken 0.0

Heineken Zer0.0 Contact Bar

Innovation & Transformation / Innovation in Lockdown

OS_OH21_085M

2021 Out of Home Merit Award

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

OS_OH21_086M

2021 Out of Home Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_OH21_087M

2021 Out of Home Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Innovation & Transformation / Innovation in Lockdown

OS_OH21_088M

2021 Moving Image Craft Merit Award

Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London

Insmed Incorporated/NTMFacts.com

Trapped

Production Design / Single or Series

OS_MI21_076M

2021 Moving Image Craft Merit Award

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Production Design / Single or Series

OS_MI21_077M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris

Gojek

The Flow

Production Design / Single or Series

OS_MI21_078M

2021 Moving Image Craft Merit Award

Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios

Volkswagen

The Wheel

Production Design / Single or Series

OS_MI21_079M

2021 Moving Image Craft Merit Award

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Production Design / Single or Series

OS_MI21_080M

2021 Moving Image Craft Merit Award

Mozga Studio / Moscow

Enjoyable Ageing Charity Foundation

Disappearing stories

Use of Vertical Video

OS_MI21_097M

2021 Direct Marketing Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Out of Home / Billboards & Transit

OS_DM21_057M

2021 Direct Marketing Merit Award

dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Adobe

Adobe x Keith Haring

Craft / Art Direction

OS_DM21_104M

2021 Direct Marketing Merit Award

MullenLowe / US + Produceria / São Paulo

Change the Ref

Shamecards

Craft / Art Direction

OS_DM21_105M

2021 Direct Marketing Merit Award

Ogilvy UK / London

Ogilvy UK

Lockdown In A Book

Craft / Art Direction

OS_DM21_106M

2021 Direct Marketing Merit Award

TBWA\Chiat\Day / New York + Travelers Insurance / Hartford

Travelers Insurance

Zaadii's Unfinished Story

Craft / Art Direction

OS_DM21_107M

2021 Health, Wellness & Pharma Merit Award

Droga5 / New York + Ad Council / New York

Ad Council

Seize The Awkward

Radio & Audio

OS_HW21_073M

2021 Film Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Online Films & Video / Long Form - Single

OS_FI21_079M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Online Films & Video / Long Form - Single

OS_FI21_080M

2021 Film Merit Award

Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial

Facebook App

Black Makes a Way

Online Films & Video / Long Form - Single

OS_FI21_081M

2021 Film Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Online Films & Video / Long Form - Single

OS_FI21_082M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Online Films & Video / Long Form - Single

OS_FI21_083M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Online Films & Video / Long Form - Single

OS_FI21_084M

2021 Film Merit Award

Droga5 / New York + Hennessy / New York

Hennessy

Maurice and The Black Bear School Documentary

Online Films & Video / Long Form - Single

OS_FI21_085M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Online Films & Video / Long Form - Single

OS_FI21_086M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg + Bacon / Copenhagen

Volvo Trucks

The Tower

Online Films & Video / Long Form - Single

OS_FI21_087M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

Family

Online Films & Video / Long Form - Single

OS_FI21_088M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Courageous Conversation Global Foundation

Not a Gun

Online Films & Video / Long Form - Single

OS_FI21_089M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Online Films & Video / Long Form - Single

OS_FI21_090M

2021 Film Merit Award

Grey / London + Volvo Cars + Wildfire / London + Smuggler / London

Volvo Cars (Global)

The Ultimate Safety Test

Online Films & Video / Long Form - Single

OS_FI21_091M

2021 Film Merit Award

Grey / New York

States United

Gun Unboxing

Online Films & Video / Long Form - Single

OS_FI21_092M

2021 Film Merit Award

LOLA MullenLowe / Madrid

Unilever / Dove

It's On Us

Online Films & Video / Long Form - Single

OS_FI21_093M

2021 Film Merit Award

Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark

Match

Match Made In Hell

Online Films & Video / Long Form - Single

OS_FI21_094M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :90

Online Films & Video / Long Form - Single

OS_FI21_095M

2021 Film Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Online Films & Video / Long Form - Single

OS_FI21_096M

2021 Film Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Online Films & Video / Long Form - Single

OS_FI21_097M

2021 Film Merit Award

Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris

FACE A L'INCESTE

TWO MONSTERS IN MY STORY

Online Films & Video / Long Form - Single

OS_FI21_098M

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