The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Typography
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Innovation & Transformation / Innovation in Lockdown
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá
Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown
Delivery to Burger King
Agency: McCann / Lima
Client: Burger King Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London
Client: Amazon Alexa Category: Direction / Series
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Innovation & Transformation / Innovation in Lockdown
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
www.window-swap.com
Agency: WindowSwap / Singapore
Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Short Form - Series
How To Fix America
Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York
Client: The New York Times Category: Editorial / Magazines & Newspapers
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Mobile-First Video / Over 15 Seconds
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon
Agency: Public Inc. / Toronto
Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life
Agency: Saatchi & Saatchi / Rome
Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Single
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz
Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc. Category: Online-only Video / Single
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET
Client: Squarespace Category: Online-only Video / Single
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Single Country or Region / Non-Profit / Charity
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E. Category: Single Country or Region / Non-Profit / Charity
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Single Country or Region / Non-Profit / Charity
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client: UN Women Australia Category: Single Country or Region / Non-Profit / Charity