The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Active Engagement / Call to Action
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Active Engagement / Call to Action
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Invisible Hate Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York Client: NAACP Atlanta Category: Active Engagement / Call to Action
Sext Us Instead Agency: 72andSunny / New York Client: Church & Dwight / Trojan Brand Condoms Category: Active Engagement / Call to Action
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Active Engagement / Call to Action
When It's All Over Agency: Droga5 / New York + Reform Alliance / New York Client: Reform Alliance Category: Active Engagement / Call to Action
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Active Engagement / Call to Action
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Active Engagement / Call to Action
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Active Engagement / Call to Action
THE CANDIDATE Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Active Engagement / Call to Action
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action
Playlist Timer Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Active Engagement / Call to Action
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Active Engagement / Call to Action
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Active Engagement / Call to Action
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Active Engagement / Call to Action

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Active Engagement / Call to Action

OS_SM21_019G

2021 Social Media Gold Pencil

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Active Engagement / Call to Action

OS_SM21_020G

2021 Social Media Gold Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Active Engagement / Call to Action

OS_SM21_021G

2021 Social Media Silver Pencil

BBDO / New York

Color of Change

Pedestal Project

Active Engagement / Call to Action

OS_SM21_022S

2021 Social Media Silver Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

OS_SM21_023S

2021 Social Media Silver Pencil

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Active Engagement / Call to Action

OS_SM21_024S

2021 Social Media Bronze Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Active Engagement / Call to Action

OS_SM21_025B

2021 Social Media Bronze Pencil

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Active Engagement / Call to Action

OS_SM21_026B

2021 Social Media Bronze Pencil

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Active Engagement / Call to Action

OS_SM21_027B

2021 Social Media Merit Award

22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York

NAACP Atlanta

Invisible Hate

Active Engagement / Call to Action

OS_SM21_073M

2021 Social Media Merit Award

72andSunny / New York

Church & Dwight / Trojan Brand Condoms

Sext Us Instead

Active Engagement / Call to Action

OS_SM21_074M

2021 Social Media Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Active Engagement / Call to Action

OS_SM21_075M

2021 Social Media Merit Award

Droga5 / New York + Reform Alliance / New York

Reform Alliance

When It's All Over

Active Engagement / Call to Action

OS_SM21_076M

2021 Social Media Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Active Engagement / Call to Action

OS_SM21_077M

2021 Social Media Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Active Engagement / Call to Action

OS_SM21_078M

2021 Social Media Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Active Engagement / Call to Action

OS_SM21_079M

2021 Social Media Merit Award

MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest

ROM Autentic

THE CANDIDATE

Active Engagement / Call to Action

OS_SM21_080M

2021 Social Media Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Active Engagement / Call to Action

OS_SM21_081M

2021 Social Media Merit Award

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Active Engagement / Call to Action

OS_SM21_082M

2021 Social Media Merit Award

Publicis Italy / Milan + Barilla

Barilla

Playlist Timer

Active Engagement / Call to Action

OS_SM21_083M

2021 Social Media Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Active Engagement / Call to Action

OS_SM21_084M

2021 Social Media Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Active Engagement / Call to Action

OS_SM21_085M

2021 Social Media Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

Active Engagement / Call to Action

OS_SM21_086M

2021 Social Media Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Active Engagement / Call to Action

OS_SM21_087M

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