The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
All
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- Best of Show
- Branded Entertainment
- CMO Pencil
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- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
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- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
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- Out of Home
- Penta Pencil
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- Sustainable Development Goals Pencil
Category
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Category
Animation
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
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- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
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- Best of Show
- Best of Social Media
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- Brand Installations
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- CMO Pencil
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- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
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- Custom / User-Generated Content
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- Customer Experience (CX)
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- Data Visualization
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- Digital & Online
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- Events & Experiential
- Events / Stunts / Competitions
- Experiential
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- Experiential / Immersive / Events
- Experiential Music & Sound
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- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
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- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
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- Integrated Branding Campaign
- Integrated Campaign
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- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
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- Mobile Advertising
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- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
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Sub-Category
Select Sub-Category
- Select Sub-Category
- Single
- Series
- Animation
Award
Agency
Client
Title
Category
Annual ID

#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Animation / Single


Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single


Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single


Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single


Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe Category: Animation / Single


The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Animation / Single


#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client: Erste Group Category: Animation / Single


TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Animation / Single


The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Animation / Single


Keep stories alive
Agency: Wunderman Thompson / Paris
Client: Forbidden Stories Category: Animation / Single


Award:
2021 Moving Image Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Annual ID:
OS_MI21_001G

Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Annual ID:
OS_MI21_022B

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Pulse Films + adam&eveDDB / London
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Annual ID:
OS_MI21_023B

Award:
2021 Moving Image Craft Merit Award
Agency:
FIG + CNN + HouseSpecial
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Annual ID:
OS_MI21_089M

Award:
2021 Moving Image Craft Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Annual ID:
OS_MI21_082M

Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Animation / Single
Annual ID:
OS_MI21_083M

Award:
2021 Moving Image Craft Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Annual ID:
OS_MI21_084M

Award:
2021 Moving Image Craft Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Animation / Single
Annual ID:
OS_MI21_085M

Award:
2021 Moving Image Craft Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Animation / Single
Annual ID:
OS_MI21_086M

Award:
2021 Moving Image Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Thank You Listeners
Category:
Animation / Single
Annual ID:
OS_MI21_087M
