The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Billboards & Transit / Series
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Billboards & Transit / Dynamic Billboards & Transit
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series
If you're outdoors you need to protect yourself. Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Series
The Nature of Plastic - Glacier Agency: Cheil Central America / Panama Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Billboards & Transit / Single
Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Billboards & Transit / Series
Reflections Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Billboards & Transit / Series
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series

2021 Out of Home Gold Pencil

R/GA California / San Francisco

Reddit

Up The Vote

Billboards & Transit / Series

OS_OH21_003G

2021 Out of Home Silver Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_006S

2021 Out of Home Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

OS_OH21_004S

2021 Out of Home Bronze Pencil

McCann / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Billboards & Transit / Single

OS_OH21_002B

2021 Out of Home Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Series

OS_OH21_005B

2021 Out of Home Merit Award

Cheil Central America / Panama

Greenpeace

The Nature of Plastic - Glacier

Billboards & Transit / Single

OS_OH21_038M

2021 Out of Home Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Billboards & Transit / Single

OS_OH21_039M

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_048M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Billboards & Transit / Series

OS_OH21_040M

2021 Out of Home Merit Award

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Billboards & Transit / Series

OS_OH21_041M

2021 Out of Home Merit Award

DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland

McDonald's New Zealand

Reflections

Billboards & Transit / Series

OS_OH21_042M

2021 Out of Home Merit Award

Havas Germany / Duesseldorf

Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe

Forever Lasting Moments

Billboards & Transit / Series

OS_OH21_043M

2021 Out of Home Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Billboards & Transit / Series

OS_OH21_044M

2021 Out of Home Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Billboards & Transit / Series

OS_OH21_045M

2021 Out of Home Merit Award

Saatchi & Saatchi / New York

Women in Film

For Your Consideration

Billboards & Transit / Series

OS_OH21_046M

2021 Out of Home Merit Award

TBWA\Media Arts Lab / Tokyo

Apple, Inc.

Behind the Mac—Students

Billboards & Transit / Series

OS_OH21_047M

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