The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Brand Partnerships
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Brand Partnerships
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Partnerships
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Make It Canadian Agency: Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Make It Canadian Agency: Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Brand Partnerships
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Brand Partnerships
One Team Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Brand Partnerships
The Vitals: True Nurse Stories Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh Client: Allegheny Health Network Category: Brand Partnerships
Comunal Gin Agency: R/GA / Buenos Aires Client: Patagonia Brewery Category: Brand Partnerships
#WorldUpsideDown Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Brand Partnerships
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
The Last Dance Deep Fake Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Brand Partnerships

2021 Public Relations Gold Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Partnerships

OS_PR21_019G

2021 Integrated Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

OS_IG21_007G

2021 Integrated Gold Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Brand Partnerships

OS_IG21_008G

2021 In-House Silver Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Brand Partnerships

OS_IH21_012S

2021 Public Relations Silver Pencil

‿ and us / Dubai

Deliveroo and Lush

Self-Timing Soap

Brand Partnerships

OS_PR21_020S

2021 Public Relations Silver Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Partnerships

OS_PR21_021S

2021 Public Relations Silver Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Brand Partnerships

OS_PR21_022S

2021 Integrated Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Partnerships

OS_IG21_009S

2021 Integrated Silver Pencil

PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

The J. M. Smucker Company / Jif

#JifvsGIF

Brand Partnerships

OS_IG21_010S

2021 Integrated Silver Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

OS_IG21_011S

2021 Public Relations Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

OS_PR21_023B

2021 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto

Molson Canadian

Make It Canadian

Brand Partnerships

OS_PR21_024B

2021 Public Relations Bronze Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

OS_PR21_025B

2021 Integrated Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto

Molson Canadian

Make It Canadian

Brand Partnerships

OS_IG21_012B

2021 Public Relations Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Brand Partnerships

OS_PR21_079M

2021 Public Relations Merit Award

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Brand Partnerships

OS_PR21_080M

2021 Public Relations Merit Award

DAVID / Miami + DAVID / Buenos Aires

Budweiser

One Team

Brand Partnerships

OS_PR21_081M

2021 Public Relations Merit Award

Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh

Allegheny Health Network

The Vitals: True Nurse Stories

Brand Partnerships

OS_PR21_082M

2021 Public Relations Merit Award

R/GA / Buenos Aires

Patagonia Brewery

Comunal Gin

Brand Partnerships

OS_PR21_083M

2021 Public Relations Merit Award

The&Partnership / London + Royal National Institute of Blind People (RNIB) / London

Royal National Institute of Blind People (RNIB)

#WorldUpsideDown

Brand Partnerships

OS_PR21_084M

2021 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Brand Partnerships

OS_IG21_035M

2021 Integrated Merit Award

Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Brand Partnerships

OS_IG21_036M

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