The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice
Victoria 1.8 Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Voice
Not my job case Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris Client: Pornhub Category: Brand Voice
America Could Use a Beer Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Molson Coors/ Coors Lite Category: Brand Voice
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Voice
A Dad's Job Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Brand Voice
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Brand Voice
Changing the Sideline Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York Client: Microsoft Category: Brand Voice
2020 Wrapped Agency: Spotify In-House Client: Spotify Category: Brand Voice
Black Santa Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice

2021 Public Relations Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Brand Voice

OS_PR21_001G

2021 Public Relations Gold Pencil

Ogilvy / Mexico

AB InBev Grupo Modelo Mexico

Victoria 1.8

Brand Voice

OS_PR21_010G

2021 Public Relations Gold Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Brand Voice

OS_PR21_011G

2021 Public Relations Silver Pencil

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Brand Voice

OS_PR21_012S

2021 Public Relations Merit Award

BETC / Paris + Mathematic / Paris + Iconoclast / Paris

Pornhub

Not my job case

Brand Voice

OS_PR21_057M

2021 Public Relations Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Molson Coors/ Coors Lite

America Could Use a Beer

Brand Voice

OS_PR21_058M

2021 Public Relations Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Brand Voice

OS_PR21_059M

2021 Public Relations Merit Award

FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai

Home Centre

A Dad's Job

Brand Voice

OS_PR21_060M

2021 Public Relations Merit Award

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Brand Voice

OS_PR21_061M

2021 Public Relations Merit Award

Havas Turkey / İstanbul

Reckitt / Finish

Water Index

Brand Voice

OS_PR21_062M

2021 Public Relations Merit Award

McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York

Microsoft

Changing the Sideline

Brand Voice

OS_PR21_063M

2021 Public Relations Merit Award

Spotify In-House

Spotify

2020 Wrapped

Brand Voice

OS_PR21_064M

2021 Public Relations Merit Award

WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo

Coca-Cola

Black Santa

Brand Voice

OS_PR21_065M

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