The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

San Francisco Symphony Brand Identity Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System
Your Way, Way Better Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding
Crane Brand Identity Agency: COLLINS + Crane Paper Company Client: Crane Category: Branding / Identity System
Your Uniform, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
Logos, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Diagnosing Epilepsy Type Agency: The Bloc / New York Client: Greenwich Biosciences / Epidiolex Category: Branding
CES Case Study Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book Agency: Sid Lee / Montreal Client: CN Category: Branding / Corporate Communications
Guangzhou Contemporary Art Fair Agency: another design / Guangzhou Client: Guangzhou Sansan Culture Development Co., Ltd Category: Branding / Identity System
Urban League of Greater KC's 100th Anniversary Agency: Barkley Client: Urban League Category: Branding / Identity System
United Sodas of America Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn Client: United Sodas of America Category: Branding / Identity System
M.AD School of Ideas Brand Identity Agency: COLLINS + M.AD School of Ideas Client: M.AD School of Ideas Category: Branding / Identity System
We Got You Baby Agency: Droga5 / New York + Second Child / New York Client: Kimberly-Clark/Huggies Category: Branding / Identity System
THE MOVEMENT ALPHABET Agency: DUKE Advertising (Pty) Ltd / Cape Town Client: MOTLEY CREW Category: Branding / Identity System
Jetlag Books Branding Identity System Design Agency: L3 Branding / Beijing Client: Jetlag Books Category: Branding / Identity System
Magic Canvas: Helping kids to express themselves Agency: Magpie Studio / London + Magic Canvas / London Client: Magic Canvas Category: Branding / Identity System
The City that Works By Design Agency: Ogilvy / Chicago Client: City of Chicago Category: Branding / Identity System
Clear Mobile Agency: Superunion / London Client: Clear Mobile Category: Branding / Identity System
Macao Design Week 2020 Agency: UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao Client: Macau Designers Association Category: Branding / Identity System
Apple Music Brand Refresh Agency: Apple / Los Angeles + Buck + Apple / Los Angeles Client: Apple Category: Branding / Rebranding
Cadbury Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Branding / Rebranding
Tripadvisor Agency: Mother Design / New York Client: Tripadvisor Category: Branding / Rebranding
Try on the ARketing era Agency: Pocket Rocket Agency / Minsk Client: WANNA Category: Branding / Rebranding
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Branding / Branded Item
Caobu Public Library Logo Agency: Centre Design / Zhongshan City, Guangdong Province Client: Caobu Public Library Category: Branding / Logo
Museum of Thousands of Names Agency: DADADA Studio / Rosencrantz & Guildenstern Client: Warsaw Ghetto Museum Category: Branding / Logo
Veryvell Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto Client: Truss Beverages Category: Branding

2021 Design Gold Pencil

COLLINS + San Francisco Symphony

San Francisco Symphony

San Francisco Symphony Brand Identity

Branding / Identity System

OS_DE21_004G

2021 Design Gold Pencil

Jones Knowles Ritchie / New York

Burger King

Your Way, Way Better

Branding / Rebranding

OS_DE21_006G

2021 Design Bronze Pencil

COLLINS + Crane Paper Company

Crane

Crane Brand Identity

Branding / Identity System

OS_DE21_005B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Your Uniform, Your Way

Branding / Branded Item

OS_DE21_003B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Logos, Your Way

Branding / Logo

OS_DE21_002B

2021 Health, Wellness & Pharma Bronze Pencil

The Bloc / New York

Greenwich Biosciences / Epidiolex

Diagnosing Epilepsy Type

Branding

OS_HW21_006B

2021 Design Merit Award

Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York

Verizon

CES Case Study

Branding / Corporate Communications

OS_DE21_065M

2021 Design Merit Award

Sid Lee / Montreal

CN

CN100 Commemorative Book

Branding / Corporate Communications

OS_DE21_066M

2021 Design Merit Award

another design / Guangzhou

Guangzhou Sansan Culture Development Co., Ltd

Guangzhou Contemporary Art Fair

Branding / Identity System

OS_DE21_049M

2021 Design Merit Award

Barkley

Urban League

Urban League of Greater KC's 100th Anniversary

Branding / Identity System

OS_DE21_050M

2021 Design Merit Award

CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn

United Sodas of America

United Sodas of America

Branding / Identity System

OS_DE21_051M

2021 Design Merit Award

COLLINS + M.AD School of Ideas

M.AD School of Ideas

M.AD School of Ideas Brand Identity

Branding / Identity System

OS_DE21_052M

2021 Design Merit Award

Droga5 / New York + Second Child / New York

Kimberly-Clark/Huggies

We Got You Baby

Branding / Identity System

OS_DE21_053M

2021 Design Merit Award

DUKE Advertising (Pty) Ltd / Cape Town

MOTLEY CREW

THE MOVEMENT ALPHABET

Branding / Identity System

OS_DE21_054M

2021 Design Merit Award

L3 Branding / Beijing

Jetlag Books

Jetlag Books Branding Identity System Design

Branding / Identity System

OS_DE21_055M

2021 Design Merit Award

Magpie Studio / London + Magic Canvas / London

Magic Canvas

Magic Canvas: Helping kids to express themselves

Branding / Identity System

OS_DE21_056M

2021 Design Merit Award

Ogilvy / Chicago

City of Chicago

The City that Works By Design

Branding / Identity System

OS_DE21_057M

2021 Design Merit Award

Superunion / London

Clear Mobile

Clear Mobile

Branding / Identity System

OS_DE21_058M

2021 Design Merit Award

UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao

Macau Designers Association

Macao Design Week 2020

Branding / Identity System

OS_DE21_059M

2021 Design Merit Award

Apple / Los Angeles + Buck + Apple / Los Angeles

Apple

Apple Music Brand Refresh

Branding / Rebranding

OS_DE21_060M

2021 Design Merit Award

Bulletproof / London

Mondelez International - Cadbury

Cadbury

Branding / Rebranding

OS_DE21_061M

2021 Design Merit Award

Mother Design / New York

Tripadvisor

Tripadvisor

Branding / Rebranding

OS_DE21_063M

2021 Design Merit Award

Pocket Rocket Agency / Minsk

WANNA

Try on the ARketing era

Branding / Rebranding

OS_DE21_064M

2021 Design Merit Award

TBWA\RAAD / Dubai + Wonderful Productions / Beirut

The Lebanese Army

PeaceCamo

Branding / Branded Item

OS_DE21_048M

2021 Design Merit Award

Centre Design / Zhongshan City, Guangdong Province

Caobu Public Library

Caobu Public Library Logo

Branding / Logo

OS_DE21_046M

2021 Design Merit Award

DADADA Studio / Rosencrantz & Guildenstern

Warsaw Ghetto Museum

Museum of Thousands of Names

Branding / Logo

OS_DE21_047M

2021 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto

Truss Beverages

Veryvell

Branding

OS_HW21_040M

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