The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Casting
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Casting
Dance 10.000 Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm Client: Generation Pep Category: Casting
The Greatest Gift Agency: Goodby Silverstein & Partners / San Francisco Client: Xfinity Category: Casting
MAN ENOUGH: SHAVING STEREOTYPES Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai Client: Procter & Gamble India / Gillette Category: Casting
The Pause Agency: Grey / New York Client: P&G Category: Casting
The Show Must Go On Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Casting
Yimsu Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok Client: Colgate-Palmolive Category: Casting
The Call Agency: The Bloc / New York Client: EmpowHer NY Category: Casting

2021 Moving Image Craft Gold Pencil

Iconoclast / London + AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Casting

OS_MI21_030G

2021 Moving Image Craft Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Casting

OS_MI21_031G

2021 Moving Image Craft Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Casting

OS_MI21_032S

2021 Moving Image Craft Bronze Pencil

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Casting

OS_MI21_033B

2021 Moving Image Craft Merit Award

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Casting

OS_MI21_099M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Göteborg + The Producers / Stockholm

Generation Pep

Dance 10.000

Casting

OS_MI21_100M

2021 Moving Image Craft Merit Award

Goodby Silverstein & Partners / San Francisco

Xfinity

The Greatest Gift

Casting

OS_MI21_101M

2021 Moving Image Craft Merit Award

Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai

Procter & Gamble India / Gillette

MAN ENOUGH: SHAVING STEREOTYPES

Casting

OS_MI21_102M

2021 Moving Image Craft Merit Award

Grey / New York

P&G

The Pause

Casting

OS_MI21_103M

2021 Moving Image Craft Merit Award

Lucky Generals / London + PRETTYBIRD / London

Amazon

The Show Must Go On

Casting

OS_MI21_104M

2021 Moving Image Craft Merit Award

Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok

Colgate-Palmolive

Yimsu

Casting

OS_MI21_105M

2021 Moving Image Craft Merit Award

The Bloc / New York

EmpowHer NY

The Call

Casting

OS_MI21_106M

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