The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Craft / Use of Technology
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Craft / Use of Technology
Truthmark Agency: UncleGrey Client: Canon Category: Craft / Use of Technology
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Craft / Use of Technology
Alone with Me Agency: Spotify In-House Client: Spotify Category: Craft / Use of Technology
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
The Underground Premiere Agency: BETC / Paris + BETC FULLSIX / Paris Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Craft / Use of Technology
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Craft / Use of Technology
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology

2021 Experiential & Immersive Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_EX21_018G

2021 Out of Home Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_OH21_001G

2021 Experiential & Immersive Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_EX21_019S

2021 Direct Marketing Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_DM21_030S

2021 Social Media Silver Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Craft / Use of Technology

OS_SM21_038S

2021 Branded Entertainment Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Craft / Use of Technology

OS_BE21_023S

2021 Interactive & Online Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_IN21_021B

2021 Direct Marketing Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Craft / Use of Technology

OS_DM21_031B

2021 Direct Marketing Bronze Pencil

Publicis WW / Mexico

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Craft / Use of Technology

OS_DM21_032B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_BE21_024B

2021 Branded Entertainment Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Craft / Use of Technology

OS_BE21_025B

2021 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

OS_BE21_026B

2021 Interactive & Online Merit Award

Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

IBM

Second Life

Craft / Use of Technology

OS_IN21_066M

2021 Interactive & Online Merit Award

Google Creative Lab

Google

Infinite Bad Guy

Craft / Use of Technology

OS_IN21_067M

2021 Interactive & Online Merit Award

UncleGrey

Canon

Truthmark

Craft / Use of Technology

OS_IN21_068M

2021 Experiential & Immersive Merit Award

Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

IBM

Second Life

Craft / Use of Technology

OS_EX21_068M

2021 Experiential & Immersive Merit Award

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Craft / Use of Technology

OS_EX21_069M

2021 Experiential & Immersive Merit Award

Spotify In-House

Spotify

Alone with Me

Craft / Use of Technology

OS_EX21_070M

2021 Mobile Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_MO21_030M

2021 Mobile Merit Award

BETC / Paris + BETC FULLSIX / Paris

13e Rue

The Underground Premiere

Craft / Use of Technology

OS_MO21_031M

2021 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Craft / Use of Technology

OS_MO21_032M

2021 Out of Home Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Craft / Use of Technology

OS_OH21_076M

2021 Out of Home Merit Award

Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen

The DDR Museum

TeAR down this WALL

Craft / Use of Technology

OS_OH21_077M

2021 Branded Entertainment Merit Award

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Craft / Use of Technology

OS_BE21_079M

2021 Branded Entertainment Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_BE21_080M

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