The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Craft / Use of Music
Confusing Times Agency: DAVID / Madrid + Pickle Music / New York Client: Burger King Category: Craft / Writing - Series
Calorie Burning URL Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Craft / Writing
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Sound
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Music
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Animation
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Craft / Use of Visuals
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Photography
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Craft / Photography
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Printing & Production
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Craft / Use of Sound
Dante's Heartbeats Agency: Abby Priest / Stockholm + New Land / Stockholm Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Music
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Single
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Craft / Use of Technology
Farewell, Work Holiday Parties Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios Client: Miller Lite Category: Craft / Art Direction
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Pillballs Agency: GAVa Studio / São Paulo Client: Otrivin Category: Craft / Illustration
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Art Direction
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Alone with Me Agency: Spotify In-House Client: Spotify Category: Craft / Data-Driven Personalization
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Tubbataha Coral Rip Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Birds Records ('Dich' by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation

2021 Out of Home Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_OH21_001G

2021 Radio & Audio Gold Pencil

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Craft / Use of Music

OS_RA21_001G

2021 Radio & Audio Gold Pencil

DAVID / Madrid + Pickle Music / New York

Burger King

Confusing Times

Craft / Writing - Series

OS_RA21_013G

2021 Print Gold Pencil

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Calorie Burning URL

Craft / Writing

OS_PT21_021G

2021 Experiential & Immersive Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Sound

OS_EX21_021G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_PT21_019G

2021 Radio & Audio Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Music

OS_RA21_014G

2021 Experiential & Immersive Gold Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_EX21_018G

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Craft / Art Direction

OS_BE21_019G

2021 Branded Entertainment Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

OS_BE21_020G

2021 Mobile Gold Pencil

DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore

Starburst Swirlers

Best Enjoyed Vertically

Craft / Art Direction

OS_MO21_010G

2021 Mobile Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_MO21_011G

2021 Design Gold Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Animation

OS_DE21_036G

2021 Social Media Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Craft / Use of Visuals

OS_SM21_036G

2021 Print Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Photography

OS_PT21_025G

2021 Print Gold Pencil

VMLY&R / Dubai

Colgate

Mothers Smile Strong

Craft / Photography

OS_PT21_026G

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_IG21_013G

2021 Out of Home Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Craft / Art Direction

OS_OH21_018G

2021 Out of Home Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

OS_OH21_019G

2021 Out of Home Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_OH21_021G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_PT21_022G

2021 Out of Home Gold Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Craft / Printing & Production

OS_OH21_023G

2021 Experiential & Immersive Silver Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Craft / Use of Sound

OS_EX21_022S

2021 Radio & Audio Silver Pencil

Abby Priest / Stockholm + New Land / Stockholm

The Swedish Heartchild Foundation

Dante's Heartbeats

Craft / Use of Music

OS_RA21_015S

2021 Radio & Audio Silver Pencil

Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London

Warner Music Group

Saylists

Craft / Use of Music

OS_RA21_016S

2021 Social Media Silver Pencil

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Craft / Use of Technology

OS_SM21_038S

2021 Experiential & Immersive Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_EX21_019S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_BE21_021S

2021 Interactive & Online Silver Pencil

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Super Fresh Granny

Craft / Writing

OS_IN21_020S

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Craft / Writing - Single

OS_RA21_012S

2021 Experiential & Immersive Silver Pencil

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Craft / Dynamic Data Visualization

OS_EX21_023S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Animation

OS_DE21_037S

2021 Social Media Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Craft / Use of Visuals

OS_SM21_037S

2021 Branded Entertainment Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Craft / Use of Technology

OS_BE21_023S

2021 Experiential & Immersive Silver Pencil

DDB / Chicago + Arts & Sciences + Arcade + LIME Studios

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

OS_EX21_017S

2021 Print Silver Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_PT21_027S

2021 Direct Marketing Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

OS_DM21_030S

2021 Print Silver Pencil

GAVa Studio / São Paulo

Otrivin

Pillballs

Craft / Illustration

OS_PT21_023S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_DE21_030S

2021 Design Silver Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Art Direction

OS_DE21_031S

2021 Interactive & Online Bronze Pencil

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Craft / Use of Technology

OS_IN21_021B

2021 Experiential & Immersive Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Craft / Storytelling

OS_EX21_020B

2021 Out of Home Bronze Pencil

Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg

AB InBev

Cold Tracker

Craft / Use of Technology

OS_OH21_024B

2021 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Craft / Art Direction

OS_DM21_028B

2021 Direct Marketing Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Craft / Art Direction

OS_DM21_029B

2021 Direct Marketing Bronze Pencil

Spotify In-House

Spotify

Alone with Me

Craft / Data-Driven Personalization

OS_DM21_033B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Art Direction

OS_PT21_020B

2021 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

OS_BE21_022B

2021 Design Bronze Pencil

TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan

Tubbataha Reefs Natural Park & World Heritage Site

Tubbataha Coral Rip

Craft / Printing & Paper Craft

OS_DE21_039B

2021 Design Bronze Pencil

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records ('Dich' by Ivan Dorn)

Craft / Animation

OS_DE21_038B

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