The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Cultural Driver
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada Category: Cultural Driver
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Cultural Driver
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Cultural Driver
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Cultural Driver
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation Category: Cultural Driver
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Cultural Driver
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver
Award:
2021 Cultural Driver Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Cultural Driver
Annual ID:
OS_CD21_001G
Award:
2021 Cultural Driver Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Annual ID:
OS_CD21_002G
Award:
2021 Cultural Driver Silver Pencil
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Cultural Driver
Annual ID:
OS_CD21_003S
Award:
2021 Cultural Driver Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Annual ID:
OS_CD21_004B
Award:
2021 Cultural Driver Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Annual ID:
OS_CD21_005B
Award:
2021 Cultural Driver Bronze Pencil
Agency:
WMC Grey / Prague + Grey / Europe
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Cultural Driver
Annual ID:
OS_CD21_006B
Award:
2021 Cultural Driver Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Annual ID:
OS_CD21_007M
Award:
2021 Cultural Driver Merit Award
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Annual ID:
OS_CD21_008M
Award:
2021 Cultural Driver Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Annual ID:
OS_CD21_009M
Award:
2021 Cultural Driver Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Cultural Driver
Annual ID:
OS_CD21_010M
Award:
2021 Cultural Driver Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Cultural Driver
Annual ID:
OS_CD21_011M
Award:
2021 Cultural Driver Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Annual ID:
OS_CD21_012M
Award:
2021 Cultural Driver Merit Award
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Annual ID:
OS_CD21_013M
Award:
2021 Cultural Driver Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Cultural Driver
Annual ID:
OS_CD21_014M