The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Current Event Response
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Current Event Response
#LaborDayOn Agency: Droga5 / New York + Red Wing Shoes / New York Client: Red Wing Shoes Category: Current Event Response
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Current Event Response
Oakland's Own M.V.P. Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco Client: Golden State Warriors Category: Current Event Response
Thank you, Doctors Agency: McCann / Beograd Client: Nedeljnik Magazine Category: Current Event Response
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Current Event Response
Stick Together for Small Business Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Current Event Response
Quarancuts Agency: Terri & Sandy / New York + Lawlor Media Group / New York Client: Barba Men's Grooming Boutique Category: Current Event Response
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Current Event Response
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Current Event Response

2021 Public Relations Gold Pencil

DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica

Budweiser

Bigger Picture

Current Event Response

OS_PR21_016G

2021 Public Relations Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Current Event Response

OS_PR21_018B

2021 Public Relations Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Current Event Response

OS_PR21_067M

2021 Public Relations Merit Award

Buzzman / Paris

Burger King France

Burger King & Friends

Current Event Response

OS_PR21_068M

2021 Public Relations Merit Award

Droga5 / New York + Red Wing Shoes / New York

Red Wing Shoes

#LaborDayOn

Current Event Response

OS_PR21_069M

2021 Public Relations Merit Award

Edelman / New York + Good Humor / Englewood Cliffs

Good Humor

A New Jingle for a New Era

Current Event Response

OS_PR21_070M

2021 Public Relations Merit Award

Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco

Golden State Warriors

Oakland's Own M.V.P.

Current Event Response

OS_PR21_071M

2021 Public Relations Merit Award

McCann / Beograd

Nedeljnik Magazine

Thank you, Doctors

Current Event Response

OS_PR21_072M

2021 Public Relations Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Current Event Response

OS_PR21_073M

2021 Public Relations Merit Award

R/GA California / San Francisco

Reddit

Superb Owl

Current Event Response

OS_PR21_074M

2021 Public Relations Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Stick Together for Small Business

Current Event Response

OS_PR21_075M

2021 Public Relations Merit Award

Terri & Sandy / New York + Lawlor Media Group / New York

Barba Men's Grooming Boutique

Quarancuts

Current Event Response

OS_PR21_076M

2021 Public Relations Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Current Event Response

OS_PR21_077M

2021 Public Relations Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Current Event Response

OS_PR21_078M

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