The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Customer Experience / CX
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
FaceTouchers Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Customer Experience / CX
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Customer Experience / CX
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Rediscover Germany Agency: Ogilvy / Germany Client: German Rail Category: Customer Experience / CX

2021 Experiential & Immersive Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Customer Experience / CX

OS_EX21_004G

2021 Experiential & Immersive Silver Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Customer Experience / CX

OS_EX21_005S

2021 Experiential & Immersive Silver Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Customer Experience / CX

OS_EX21_006S

2021 Experiential & Immersive Merit Award

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Customer Experience / CX

OS_EX21_043M

2021 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels + BLISS / Saigon

Snap Inc.

FaceTouchers

Customer Experience / CX

OS_EX21_044M

2021 Experiential & Immersive Merit Award

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Customer Experience / CX

OS_EX21_045M

2021 Interactive & Online Merit Award

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Customer Experience / CX

OS_IN21_033M

2021 Interactive & Online Merit Award

Ogilvy / Germany

German Rail

Rediscover Germany

Customer Experience / CX

OS_IN21_034M

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