The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Digital & Online / Ecommerce
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
BOOK A TRIP Agency: Dieste, Inc. / Dallas Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Dream Number Agency: Impact BBDO / Dubai Client: Loto Libanais Category: Digital & Online / Ecommerce
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Digital & Online / Ecommerce
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Digital & Online / Ecommerce
Supporting Independents Agency: R/GA / New York Client: Shopify Category: Digital & Online / Ecommerce
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Digital & Online / Social Media Post - Series
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Digital & Online / Social Media Post - Series
Don't drink and buy Agency: DAVID / Miami + The Mill / Los Angeles Client: Budweiser Category: Digital & Online / Social Media Post - Series
#Reask Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Digital & Online / Social Media Post - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Client: Pornhub Category: Digital & Online / Banners & Pop-ups
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Digital & Online / Banners & Pop-ups
QR Whopper Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Digital & Online / Websites & Mobile
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Websites & Mobile
Truthmark Agency: UncleGrey Client: Canon Category: Digital & Online / Websites & Mobile
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Digital & Online / Websites & Mobile
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single

2021 Direct Marketing Gold Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Digital & Online / Ecommerce

OS_DM21_017G

2021 Direct Marketing Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Digital & Online / Ecommerce

OS_DM21_018S

2021 Direct Marketing Silver Pencil

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Digital & Online / Websites & Mobile

OS_DM21_016S

2021 Direct Marketing Merit Award

Dieste, Inc. / Dallas

THE WILD DETECTIVES

BOOK A TRIP

Digital & Online / Ecommerce

OS_DM21_074M

2021 Direct Marketing Merit Award

Impact BBDO / Dubai

Loto Libanais

Dream Number

Digital & Online / Ecommerce

OS_DM21_075M

2021 Direct Marketing Merit Award

Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia

KFC Australia

Secret Menu

Digital & Online / Ecommerce

OS_DM21_076M

2021 Direct Marketing Merit Award

R/GA / New York

Merch Aid

Merch Aid

Digital & Online / Ecommerce

OS_DM21_077M

2021 Direct Marketing Merit Award

R/GA / New York

Shopify

Supporting Independents

Digital & Online / Ecommerce

OS_DM21_078M

2021 Direct Marketing Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Digital & Online / Social Media Post - Series

OS_DM21_084M

2021 Direct Marketing Merit Award

Buzzman / Paris

Burger King France

Burger King & Friends

Digital & Online / Social Media Post - Series

OS_DM21_085M

2021 Direct Marketing Merit Award

DAVID / Miami + The Mill / Los Angeles

Budweiser

Don't drink and buy

Digital & Online / Social Media Post - Series

OS_DM21_086M

2021 Direct Marketing Merit Award

MullenLowe SSP3 / Bogotá

El tiempo Newspaper

#Reask

Digital & Online / Social Media Post - Series

OS_DM21_087M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Social Media Post - Series

OS_DM21_088M

2021 Direct Marketing Merit Award

Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam

Pornhub

PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES

Digital & Online / Banners & Pop-ups

OS_DM21_079M

2021 Direct Marketing Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Digital & Online / Banners & Pop-ups

OS_DM21_080M

2021 Direct Marketing Merit Award

DAVID / São Paulo

Burger King

QR Whopper

Digital & Online / Websites & Mobile

OS_DM21_069M

2021 Direct Marketing Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Digital & Online / Websites & Mobile

OS_DM21_070M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Websites & Mobile

OS_DM21_071M

2021 Direct Marketing Merit Award

UncleGrey

Canon

Truthmark

Digital & Online / Websites & Mobile

OS_DM21_072M

2021 Direct Marketing Merit Award

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Digital & Online / Websites & Mobile

OS_DM21_073M

2021 Direct Marketing Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Digital & Online / Social Media Post - Single

OS_DM21_081M

2021 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

Digital & Online / Social Media Post - Single

OS_DM21_082M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Social Media Post - Single

OS_DM21_083M

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