The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Digital Design
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Digital Design


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Digital Design


Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Digital Design


Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin
Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design


War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow
Client: RT Category: Digital Design


Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Digital Design


Award:
2021 Design Gold Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Annual ID:
OS_DE21_019G

Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Annual ID:
OS_DE21_020S

Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Annual ID:
OS_DE21_021B

Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Digital Design
Annual ID:
OS_DE21_112M

Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Annual ID:
OS_DE21_113M

Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Annual ID:
OS_DE21_114M

Award:
2021 Design Merit Award
Agency:
la red GmbH / Berlin
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Annual ID:
OS_DE21_115M

Award:
2021 Design Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Annual ID:
OS_DE21_116M

Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Annual ID:
OS_DE21_117M

Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Annual ID:
OS_DE21_118M

Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Annual ID:
OS_DE21_119M

Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening Together
Category:
Digital Design
Annual ID:
OS_DE21_120M

Award:
2021 Design Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Digital Design
Annual ID:
OS_DE21_121M
