The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore Client: Essity Bodyform/Libresse Category: Direction / Single
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Direction / Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Direction / Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Direction / Single
It's between you Agency: BBDO Group Germany GmbH + outsider.tv Client: WhatsApp Inc. Category: Direction / Series
Amazon Alexa Campaign Agency: Biscuit Filmworks / London Client: Amazon Alexa Category: Direction / Series
The Little brats Agency: 4ZERO1 / Montreal + Cossette / Montreal Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Direction / Single
First Visitors Agency: BBDO / New York + O Positive / Los Angeles Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark" Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Direction / Single
Valet Guys Agency: BWGTBLD GmbH / Berlin + antoni / Berlin Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School Agency: Droga5 / New York Client: Hennessy Category: Direction / Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Direction / Single
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Direction / Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree Agency: Leo Burnett / Detroit + O Positive / Los Angeles Client: Cadillac Category: Direction / Single
You Can't Stop Us Agency: Pulse Films + Wieden+Kennedy / Portland Client: Nike Category: Direction / Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Direction / Single

2021 Moving Image Craft Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Direction / Single

OS_MI21_002G

2021 Moving Image Craft Silver Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore

Essity Bodyform/Libresse

#wombstories

Direction / Single

OS_MI21_003S

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Direction / Single

OS_MI21_004B

2021 Moving Image Craft Bronze Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Direction / Single

OS_MI21_005B

2021 Moving Image Craft Bronze Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Direction / Single

OS_MI21_006B

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + outsider.tv

WhatsApp Inc.

It's between you

Direction / Series

OS_MI21_051M

2021 Moving Image Craft Merit Award

Biscuit Filmworks / London

Amazon Alexa

Amazon Alexa Campaign

Direction / Series

OS_MI21_052M

2021 Moving Image Craft Merit Award

4ZERO1 / Montreal + Cossette / Montreal

Montreal Children's Hospital Foundation

The Little brats

Direction / Single

OS_MI21_036M

2021 Moving Image Craft Merit Award

72andSunny / Amsterdam

The Coca-Cola Company

Open Like Never Before

Direction / Single

OS_MI21_037M

2021 Moving Image Craft Merit Award

BBDO / New York + O Positive / Los Angeles

Mars Chocolate North America: Snickers

First Visitors

Direction / Single

OS_MI21_038M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH

WhatsApp Inc.

Family Diary

Direction / Single

OS_MI21_039M

2021 Moving Image Craft Merit Award

BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin

UNICEF Deutschland

#ENDviolence "More Than A Mark"

Direction / Single

OS_MI21_040M

2021 Moving Image Craft Merit Award

BWGTBLD GmbH / Berlin + antoni / Berlin

Mercedes-Benz

Valet Guys

Direction / Single

OS_MI21_041M

2021 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Maurice and The Black Bear School

Direction / Single

OS_MI21_042M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Direction / Single

OS_MI21_043M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Direction / Single

OS_MI21_044M

2021 Moving Image Craft Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Direction / Single

OS_MI21_045M

2021 Moving Image Craft Merit Award

Leo Burnett / Detroit + O Positive / Los Angeles

Cadillac

ScissorHandsFree

Direction / Single

OS_MI21_046M

2021 Moving Image Craft Merit Award

Pulse Films + Wieden+Kennedy / Portland

Nike

You Can't Stop Us

Direction / Single

OS_MI21_047M

2021 Moving Image Craft Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Direction / Single

OS_MI21_048M

2021 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro — Jump

Direction / Single

OS_MI21_049M

2021 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Direction / Single

OS_MI21_050M

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