The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Editing
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single


You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single


The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Editing / Single


AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single


Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Editing / Single


Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Editing / Single


iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple Category: Editing / Single


Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Editing / Single


Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single


Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single


Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Editing / Single


AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single


Award:
2021 Moving Image Craft Gold Pencil
Agency:
Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Annual ID:
OS_MI21_012G

Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Annual ID:
OS_MI21_013G

Award:
2021 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Annual ID:
OS_MI21_014G

Award:
2021 Moving Image Craft Silver Pencil
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Editing / Single
Annual ID:
OS_MI21_015S

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Annual ID:
OS_MI21_016B

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Annual ID:
OS_MI21_017B

Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Annual ID:
OS_MI21_063M

Award:
2021 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Annual ID:
OS_MI21_064M

Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Annual ID:
OS_MI21_065M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Annual ID:
OS_MI21_066M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Annual ID:
OS_MI21_067M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Editing / Single
Annual ID:
OS_MI21_068M

Award:
2021 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Annual ID:
OS_MI21_069M
