The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events & Experiential
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Invisible Hate Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York Client: NAACP Atlanta Category: Events & Experiential
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Events & Experiential
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Events & Experiential
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events & Experiential
HALF FANS Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Events & Experiential
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Events & Experiential
Natural Light Da Vinci of Debt Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York Client: Natural Light Category: Events & Experiential
Looks Like You Need To Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events & Experiential
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Double Moon Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Events & Experiential

2021 Public Relations Gold Pencil

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Events & Experiential

OS_PR21_003G

2021 Public Relations Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Events & Experiential

OS_PR21_004S

2021 Public Relations Silver Pencil

22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York

NAACP Atlanta

Invisible Hate

Events & Experiential

OS_PR21_017S

2021 Public Relations Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Events & Experiential

OS_PR21_005B

2021 Public Relations Merit Award

DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York

Coors Light

Big Game Dream

Events & Experiential

OS_PR21_042M

2021 Public Relations Merit Award

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Events & Experiential

OS_PR21_043M

2021 Public Relations Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Events & Experiential

OS_PR21_044M

2021 Public Relations Merit Award

Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá

AB InBev / Aguila Beer

HALF FANS

Events & Experiential

OS_PR21_045M

2021 Public Relations Merit Award

Memac Ogilvy / Dubai + Goldmine Films / Dubai

Al Futtaim IKEA

Buy With Your Time

Events & Experiential

OS_PR21_046M

2021 Public Relations Merit Award

Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York

Natural Light

Natural Light Da Vinci of Debt

Events & Experiential

OS_PR21_047M

2021 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need To Let It Out

Events & Experiential

OS_PR21_048M

2021 Public Relations Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Events & Experiential

OS_PR21_049M

2021 Public Relations Merit Award

MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam

UAE Government Media Office

Double Moon

Events & Experiential

OS_PR21_050M

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