The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Be Kind Rewind: The Last Blockbuster on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
The Nomad Hotel by MINI Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Events / Stunts / Competitions / Live / In-Person
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / Live / In-Person
mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Living Radars Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Events / Stunts / Competitions / Live / In-Person
Lots of Joy Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
The Climate Store Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Events / Stunts / Competitions / Live / In-Person
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events / Stunts / Competitions / Virtual - Livestream
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded

2021 Experiential & Immersive Bronze Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need to Let It Out

Events / Stunts / Competitions / Virtual - Livestream

OS_EX21_002B

2021 Experiential & Immersive Bronze Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_003B

2021 Experiential & Immersive Merit Award

Airbnb / San Francisco + Weber Shandwick / San Francisco

Airbnb

Be Kind Rewind: The Last Blockbuster on Airbnb

Events / Stunts / Competitions / Live / In-Person

OS_EX21_030M

2021 Experiential & Immersive Merit Award

Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing

MINI

The Nomad Hotel by MINI

Events / Stunts / Competitions / Live / In-Person

OS_EX21_031M

2021 Experiential & Immersive Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Events / Stunts / Competitions / Live / In-Person

OS_EX21_032M

2021 Experiential & Immersive Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Events / Stunts / Competitions / Live / In-Person

OS_EX21_033M

2021 Experiential & Immersive Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt art project

Events / Stunts / Competitions / Live / In-Person

OS_EX21_034M

2021 Experiential & Immersive Merit Award

lg2 / Québec + Touché! + BLVD

Société de l'assurance automobile du Québec

Living Radars

Events / Stunts / Competitions / Live / In-Person

OS_EX21_035M

2021 Experiential & Immersive Merit Award

Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine

Walmart

Lots of Joy

Events / Stunts / Competitions / Live / In-Person

OS_EX21_036M

2021 Experiential & Immersive Merit Award

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Events / Stunts / Competitions / Live / In-Person

OS_EX21_037M

2021 Experiential & Immersive Merit Award

Prime Weber Shandwick / Stockholm

Felix

The Climate Store

Events / Stunts / Competitions / Live / In-Person

OS_EX21_038M

2021 Experiential & Immersive Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Events / Stunts / Competitions / Live / In-Person

OS_EX21_039M

2021 Experiential & Immersive Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Events / Stunts / Competitions / Live / In-Person

OS_EX21_040M

2021 Experiential & Immersive Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Events / Stunts / Competitions / Virtual - Livestream

OS_EX21_041M

2021 Experiential & Immersive Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Events / Stunts / Competitions / Virtual - Pre-Recorded

OS_EX21_042M

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