The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Experiential / Customer Experience / CX
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
The Match of Ages Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Interactive Digital Installations
The Match of Ages Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events - Livestream
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Unseen Players Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Experiential / Customer Experience / CX
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Kentucky Turtle Derby Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream
World’s Oldest E-sports Team Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto Client: HomeEquity Bank Category: Experiential / Virtual Events
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Experiential / Brand Installations
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Long Live Love Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
VAR Discount Agency: NORD DDB / Stockholm Client: Elkjøp Category: Experiential / Live Events

2021 Direct Marketing Gold Pencil

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Experiential / Customer Experience / CX

OS_DM21_015G

2021 Branded Entertainment Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Virtual Events - Livestream

OS_BE21_016G

2021 Direct Marketing Gold Pencil

We Believers / New York

Corona

The Match of Ages

Experiential / Virtual Events

OS_DM21_014G

2021 Branded Entertainment Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_BE21_010G

2021 Direct Marketing Gold Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Live Events

OS_DM21_012G

2021 Interactive & Online Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Interactive Digital Installations

OS_IN21_014S

2021 Branded Entertainment Silver Pencil

We Believers / New York

Corona

The Match of Ages

Experiential / Virtual Events - Livestream

OS_BE21_017S

2021 Branded Entertainment Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential / Brand Installations

OS_BE21_011S

2021 Branded Entertainment Silver Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential / Brand Installations

OS_BE21_012S

2021 Interactive & Online Bronze Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Experiential / Interactive Digital Installations

OS_IN21_015B

2021 Branded Entertainment Bronze Pencil

MullenLowe Delta / Quito

Banco Pichincha

Unseen Players

Experiential / Live / In-Person Events

OS_BE21_015B

2021 Interactive & Online Bronze Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

OS_IN21_016B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Direct Marketing Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_DM21_010B

2021 Direct Marketing Bronze Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential / Brand Installations

OS_DM21_011B

2021 Branded Entertainment Bronze Pencil

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential / Brand Installations

OS_BE21_013B

2021 Branded Entertainment Bronze Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential / Brand Installations

OS_BE21_014B

2021 Direct Marketing Bronze Pencil

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Experiential / Live Events

OS_DM21_013B

2021 Direct Marketing Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

Experiential / Customer Experience / CX

OS_DM21_068M

2021 Interactive & Online Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Interactive Digital Installations

OS_IN21_054M

2021 Branded Entertainment Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Experiential / Live / In-Person Events

OS_BE21_061M

2021 Branded Entertainment Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Experiential / Virtual Events - Pre-Recorded

OS_BE21_066M

2021 Branded Entertainment Merit Award

Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago

Brown-Forman, Old Forester

Kentucky Turtle Derby

Experiential / Virtual Events - Livestream

OS_BE21_062M

2021 Branded Entertainment Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Experiential / Virtual Events - Livestream

OS_BE21_063M

2021 Branded Entertainment Merit Award

VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Super Wendy's World

Experiential / Virtual Events - Livestream

OS_BE21_064M

2021 Branded Entertainment Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto

HomeEquity Bank

World’s Oldest E-sports Team

Experiential / Virtual Events - Livestream

OS_BE21_065M

2021 Direct Marketing Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Experiential / Virtual Events

OS_DM21_065M

2021 Direct Marketing Merit Award

MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Virtual Events

OS_DM21_066M

2021 Direct Marketing Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto

HomeEquity Bank

World’s Oldest E-sports Team

Experiential / Virtual Events

OS_DM21_067M

2021 Direct Marketing Merit Award

BBDO / New York

Color of Change

Pedestal Project

Experiential / Brand Installations

OS_DM21_061M

2021 Direct Marketing Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential / Brand Installations

OS_DM21_062M

2021 Direct Marketing Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential / Brand Installations

OS_DM21_063M

2021 Interactive & Online Merit Award

FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago

Canon, USA

Long Live Love

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN21_055M

2021 Direct Marketing Merit Award

NORD DDB / Stockholm

Elkjøp

VAR Discount

Experiential / Live Events

OS_DM21_064M

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