The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential & Installations / Brand Installations
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential & Installations / Experiential & Immersive
The Black Plaque Project Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
The River Apartments Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
CHRISTMAS IN JULY Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Emoji Installation Agency: Leo Burnett / Toronto + MOCA / Toronto Client: MOCA Category: Experiential & Installations / Brand Installations
The Climate Store Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Experiential & Installations / Brand Installations
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Experiential & Installations / Brand Installations
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Experiential & Installations / Experiential & Immersive
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Experiential & Installations / Experiential & Immersive
LIGHT SAVER Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Experiential & Installations / Experiential & Immersive
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Experiential & Installations / Experiential & Immersive
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential & Installations / Experiential & Immersive
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential & Installations / Experiential & Immersive
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Experiential & Installations / Experiential & Immersive
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Experiential & Installations / Experiential & Immersive

2021 Out of Home Gold Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Experiential & Installations / Brand Installations

OS_OH21_007G

2021 Out of Home Gold Pencil

Havas Turkey / İstanbul + Depo Film / İstanbul

Reckitt / Finish

Birds Will be Back

Experiential & Installations / Experiential & Immersive

OS_OH21_012G

2021 Out of Home Silver Pencil

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Experiential & Installations / Brand Installations

OS_OH21_008S

2021 Out of Home Silver Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential & Installations / Brand Installations

OS_OH21_009S

2021 Out of Home Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential & Installations / Experiential & Immersive

OS_OH21_013S

2021 Out of Home Bronze Pencil

Havas / London + Havas Media Group / London

Nubian Jak Community Trust

The Black Plaque Project

Experiential & Installations / Brand Installations

OS_OH21_010B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Brand Installations

OS_OH21_011B

2021 Out of Home Bronze Pencil

McCann Colombia / Bogotá

Banco de Bogotá

The River Apartments

Experiential & Installations / Experiential & Immersive

OS_OH21_014B

2021 Out of Home Merit Award

DAVID / São Paulo + DAVID / Miami

BURGER KING

CHRISTMAS IN JULY

Experiential & Installations / Brand Installations

OS_OH21_049M

2021 Out of Home Merit Award

Leo Burnett / Toronto + MOCA / Toronto

MOCA

Emoji Installation

Experiential & Installations / Brand Installations

OS_OH21_050M

2021 Out of Home Merit Award

Prime Weber Shandwick / Stockholm

Felix

The Climate Store

Experiential & Installations / Brand Installations

OS_OH21_051M

2021 Out of Home Merit Award

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Experiential & Installations / Brand Installations

OS_OH21_052M

2021 Out of Home Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential & Installations / Experiential & Immersive

OS_OH21_054M

2021 Out of Home Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential & Installations / Experiential & Immersive

OS_OH21_055M

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Experiential & Installations / Experiential & Immersive

OS_OH21_056M

2021 Out of Home Merit Award

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Experiential & Installations / Experiential & Immersive

OS_OH21_057M

2021 Out of Home Merit Award

Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul

EMART

LIGHT SAVER

Experiential & Installations / Experiential & Immersive

OS_OH21_058M

2021 Out of Home Merit Award

Clemenger BBDO / Sydney + PHD Content / Sydney

Rexona

Pitvertising

Experiential & Installations / Experiential & Immersive

OS_OH21_059M

2021 Out of Home Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Experiential & Installations / Experiential & Immersive

OS_OH21_060M

2021 Out of Home Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Experiential & Installations / Experiential & Immersive

OS_OH21_061M

2021 Out of Home Merit Award

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Experiential & Installations / Experiential & Immersive

OS_OH21_062M

2021 Out of Home Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Experiential & Installations / Experiential & Immersive

OS_OH21_063M

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