The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Influencer Marketing / Multi-Channel
#ZigTheRunway Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA Client: Reebok Category: Influencer Marketing / Multi-Channel
Messi 644 Agency: Deutsch / New York + Octagon + draftLine / New York + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Food Influencers Tasting Dog Food Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel
Channel Swap Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Influencer Marketing / Single Channel
What We Do Next Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Pockets 4 Bits: Gamer Snacks Level Up Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
The Woman Behind the Voice Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Liferun Agency: Wunderman Thompson / Seattle Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel

2021 Social Media Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Influencer Marketing / Single Channel

OS_SM21_030G

2021 Social Media Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Influencer Marketing / Single Channel

OS_SM21_031G

2021 Social Media Silver Pencil

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Influencer Marketing / Multi-Channel

OS_SM21_034S

2021 Social Media Silver Pencil

Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA

Reebok

#ZigTheRunway

Influencer Marketing / Multi-Channel

OS_SM21_035S

2021 Social Media Bronze Pencil

Deutsch / New York + Octagon + draftLine / New York + Copa90

Budweiser

Messi 644

Influencer Marketing / Single Channel

OS_SM21_032B

2021 Social Media Bronze Pencil

Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore

Furry’s Kitchen

Food Influencers Tasting Dog Food

Influencer Marketing / Single Channel

OS_SM21_033B

2021 Social Media Merit Award

Energy BBDO / Sao Paulo + Unilever / Rexona Clinical

Unilever / Rexona Clinical

Channel Swap

Influencer Marketing / Single Channel

OS_SM21_094M

2021 Social Media Merit Award

R/GA / New York

Merch Aid

Merch Aid

Influencer Marketing / Single Channel

OS_SM21_095M

2021 Social Media Merit Award

Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA

Deutsche Telekom

What We Do Next

Influencer Marketing / Multi-Channel

OS_SM21_096M

2021 Social Media Merit Award

Reach Agency + Open Mind + Popwallet + Warm & Fuzzy

Hot Pockets

Pockets 4 Bits: Gamer Snacks Level Up

Influencer Marketing / Multi-Channel

OS_SM21_097M

2021 Social Media Merit Award

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati

Procter & Gamble - Tide

The Clean Jersey Swap

Influencer Marketing / Multi-Channel

OS_SM21_098M

2021 Social Media Merit Award

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Influencer Marketing / Multi-Channel

OS_SM21_099M

2021 Social Media Merit Award

Wunderman Thompson / Sydney + Collider / Sydney

I Touch Myself Project

The Woman Behind the Voice

Influencer Marketing / Multi-Channel

OS_SM21_100M

2021 Social Media Merit Award

Wunderman Thompson / Seattle

International Committee of the Red Cross

Liferun

Influencer Marketing / Multi-Channel

OS_SM21_101M

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