The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Integrated Branding Campaign
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Branding Campaign
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Omega Mart Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
A Mountain of Entertainment Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Integrated Branding Campaign
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Integrated Branding Campaign
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Integrated Branding Campaign
Not a Gun Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
When All You Can Food Is Think About Agency: Mother / Los Angeles + Postmates / San Francisco Client: Postmates Category: Integrated Branding Campaign
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Branding Campaign
Now that you see me Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York Client: Citi Category: Integrated Branding Campaign
Supporting Independents Agency: R/GA / New York Client: Shopify Category: Integrated Branding Campaign
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Integrated Branding Campaign
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Branding Campaign
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Integrated Branding Campaign
Famous Orders Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign
The Travis Scott Meal Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Integrated Branding Campaign

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding Campaign

OS_IG21_001G

2021 Integrated Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Integrated Branding Campaign

OS_IG21_002S

2021 Integrated Silver Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Integrated Branding Campaign

OS_IG21_003S

2021 Integrated Bronze Pencil

Buzzman / Paris

Burger King France

Burger King & Friends

Integrated Branding Campaign

OS_IG21_004B

2021 Integrated Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Integrated Branding Campaign

OS_IG21_005B

2021 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks

Meow Wolf

Omega Mart

Integrated Branding Campaign

OS_IG21_006B

2021 Integrated Merit Award

Droga5 / New York + Paramount + / New York

Paramount +

A Mountain of Entertainment

Integrated Branding Campaign

OS_IG21_018M

2021 Integrated Merit Award

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Integrated Branding Campaign

OS_IG21_019M

2021 Integrated Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Integrated Branding Campaign

OS_IG21_020M

2021 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco

Courageous Conversation Global Foundation

Not a Gun

Integrated Branding Campaign

OS_IG21_021M

2021 Integrated Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Integrated Branding Campaign

OS_IG21_022M

2021 Integrated Merit Award

Mother / Los Angeles + Postmates / San Francisco

Postmates

When All You Can Food Is Think About

Integrated Branding Campaign

OS_IG21_023M

2021 Integrated Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Integrated Branding Campaign

OS_IG21_024M

2021 Integrated Merit Award

Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York

Citi

Now that you see me

Integrated Branding Campaign

OS_IG21_025M

2021 Integrated Merit Award

R/GA / New York

Shopify

Supporting Independents

Integrated Branding Campaign

OS_IG21_026M

2021 Integrated Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Integrated Branding Campaign

OS_IG21_027M

2021 Integrated Merit Award

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Integrated Branding Campaign

OS_IG21_028M

2021 Integrated Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Integrated Branding Campaign

OS_IG21_029M

2021 Integrated Merit Award

Wieden+Kennedy / New York + McDonald's + The Narrative Group

McDonald's

Famous Orders

Integrated Branding Campaign

OS_IG21_030M

2021 Integrated Merit Award

Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group

McDonald's

The Travis Scott Meal

Integrated Branding Campaign

OS_IG21_031M

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