The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Integrated Branding Campaign
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Integrated Branding Campaign
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Integrated Branding Campaign
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Integrated Branding Campaign
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client: Meow Wolf Category: Integrated Branding Campaign
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Integrated Branding Campaign
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Integrated Branding Campaign
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Integrated Branding Campaign
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco
Client: Postmates Category: Integrated Branding Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Branding Campaign
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi Category: Integrated Branding Campaign
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Integrated Branding Campaign
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Integrated Branding Campaign
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Integrated Branding Campaign
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Integrated Branding Campaign
Famous Orders
Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_001G
Award:
2021 Integrated Silver Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_002S
Award:
2021 Integrated Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_003S
Award:
2021 Integrated Bronze Pencil
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_004B
Award:
2021 Integrated Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_005B
Award:
2021 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_006B
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_018M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_019M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_020M
Award:
2021 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_021M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_022M
Award:
2021 Integrated Merit Award
Agency:
Mother / Los Angeles + Postmates / San Francisco
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_023M
Award:
2021 Integrated Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_024M
Award:
2021 Integrated Merit Award
Agency:
Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_025M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_026M
Award:
2021 Integrated Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_027M
Award:
2021 Integrated Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_028M
Award:
2021 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_029M
Award:
2021 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client:
McDonald's
Title:
Famous Orders
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_030M