The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Campaign
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign
For Your Consideration Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York Client: Women in Film Category: Integrated Campaign
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Campaign
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Campaign
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Integrated Campaign

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Integrated Campaign

OS_DM21_024G

2021 Direct Marketing Gold Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Integrated Campaign

OS_DM21_025G

2021 Direct Marketing Silver Pencil

Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York

Women in Film

For Your Consideration

Integrated Campaign

OS_DM21_026S

2021 Direct Marketing Bronze Pencil

Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London

Diesel

Enjoy Before Returning

Integrated Campaign

OS_DM21_027B

2021 Direct Marketing Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Integrated Campaign

OS_DM21_099M

2021 Direct Marketing Merit Award

Buzzman / Paris

Burger King France

Burger King & Friends

Integrated Campaign

OS_DM21_100M

2021 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Integrated Campaign

OS_DM21_101M

2021 Direct Marketing Merit Award

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Integrated Campaign

OS_DM21_102M

2021 Direct Marketing Merit Award

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Integrated Campaign

OS_DM21_103M

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