The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Long Form Video / Single
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Call Me Blood Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Long Form Video / Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Long Form Video / Single
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Long Form Video / Single
Project Dark Horse Agency: R/GA / Shanghai Client: Nike Category: Long Form Video / Series / Episodic

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Long Form Video / Single

OS_BE21_001G

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Long Form Video / Single

OS_BE21_004S

2021 Branded Entertainment Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Long Form Video / Single

OS_BE21_042M

2021 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Call Me Blood

Long Form Video / Single

OS_BE21_043M

2021 Branded Entertainment Merit Award

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Long Form Video / Single

OS_BE21_044M

2021 Branded Entertainment Merit Award

SMUGGLER + Apple

Apple

The whole working-from-home thing

Long Form Video / Single

OS_BE21_045M

2021 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Long Form Video / Single

OS_BE21_046M

2021 Branded Entertainment Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Long Form Video / Single

OS_BE21_047M

2021 Branded Entertainment Merit Award

R/GA / Shanghai

Nike

Project Dark Horse

Long Form Video / Series / Episodic

OS_BE21_048M

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