The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Low Budget / Under 50K Budget
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Weird Agency: Massif Client: Shelflife/Stussy/Nike Category: Low Budget / Under 50K Budget
SickKids VS. One Million Strong Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Low Budget / 50K - 100K Budget
#WouldYouHireTrump Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Not my job film Agency: BETC / Paris Client: Pornhub Category: Low Budget / Under 50K Budget
Gun Unboxing Agency: Grey / New York Client: States United Category: Low Budget / Under 50K Budget
Reflection Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Shhhhh Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg Client: Datsun South Africa Category: Low Budget / Under 50K Budget
JEEP ICONOGRAPHY Agency: Wunderman Thompson / India Client: CELICA JEEP Category: Low Budget / Under 50K Budget

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Low Budget / Under 50K Budget

OS_FI21_032G

2021 Film Silver Pencil

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Low Budget / Under 50K Budget

OS_FI21_033S

2021 Film Bronze Pencil

Massif

Shelflife/Stussy/Nike

Weird

Low Budget / Under 50K Budget

OS_FI21_034B

2021 Film Merit Award

Cossette / Toronto + OMD / Toronto + Citizen / Toronto

SickKids Foundation

SickKids VS. One Million Strong

Low Budget / 50K - 100K Budget

OS_FI21_128M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Low Budget / 50K - 100K Budget

OS_FI21_129M

2021 Film Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Low Budget / 50K - 100K Budget

OS_FI21_130M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Low Budget / 50K - 100K Budget

OS_FI21_131M

2021 Film Merit Award

American Meme / Los Angeles + Win America Back...PAC / Los Angeles

Win America Back PAC

#WouldYouHireTrump

Low Budget / Under 50K Budget

OS_FI21_119M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Low Budget / Under 50K Budget

OS_FI21_120M

2021 Film Merit Award

Grey / New York

States United

Gun Unboxing

Low Budget / Under 50K Budget

OS_FI21_121M

2021 Film Merit Award

lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal

Société de sauvetage / Lifesaving Society

Reflection

Low Budget / Under 50K Budget

OS_FI21_122M

2021 Film Merit Award

Memac Ogilvy / Dubai

YUM RESTAURANTS INTERNATIONAL - KFC

Lonely Valentine Specials

Low Budget / Under 50K Budget

OS_FI21_123M

2021 Film Merit Award

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Low Budget / Under 50K Budget

OS_FI21_124M

2021 Film Merit Award

Quality Meats / Chicago + The BMP Film Co. / Chicago

The Wieners Circle

"We're Here For You" Film

Low Budget / Under 50K Budget

OS_FI21_125M

2021 Film Merit Award

TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg

Datsun South Africa

Shhhhh

Low Budget / Under 50K Budget

OS_FI21_126M

2021 Film Merit Award

Wunderman Thompson / India

CELICA JEEP

JEEP ICONOGRAPHY

Low Budget / Under 50K Budget

OS_FI21_127M

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