The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Pensions Delivery Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Non-traditional & Guerrilla Marketing
VAR PROMO Agency: GUT Agency / Buenos Aires Client: NOBLEX Category: Non-traditional & Guerrilla Marketing
She Can Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Non-traditional & Guerrilla Marketing
The Booster Tag Agency: CHE Proximity / Australia + RACV + Guilty + TAC Client: RACV Category: Non-traditional & Guerrilla Marketing
Bigger Picture Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing
King Stairs Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Magnolia Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Non-traditional & Guerrilla Marketing
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Non-traditional & Guerrilla Marketing
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Non-traditional & Guerrilla Marketing

OS_DM21_001G

2021 Direct Marketing Silver Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Non-traditional & Guerrilla Marketing

OS_DM21_019S

2021 Direct Marketing Silver Pencil

Grey Argentina / Buenos Aires

Itaú Bank

Pensions Delivery

Non-traditional & Guerrilla Marketing

OS_DM21_020S

2021 Direct Marketing Silver Pencil

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Non-traditional & Guerrilla Marketing

OS_DM21_021S

2021 Direct Marketing Bronze Pencil

GUT Agency / Buenos Aires

NOBLEX

VAR PROMO

Non-traditional & Guerrilla Marketing

OS_DM21_022B

2021 Direct Marketing Bronze Pencil

SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Ab InBev / Guarana Antarctica

She Can

Non-traditional & Guerrilla Marketing

OS_DM21_023B

2021 Direct Marketing Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Non-traditional & Guerrilla Marketing

OS_DM21_089M

2021 Direct Marketing Merit Award

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Non-traditional & Guerrilla Marketing

OS_DM21_090M

2021 Direct Marketing Merit Award

CHE Proximity / Australia + RACV + Guilty + TAC

RACV

The Booster Tag

Non-traditional & Guerrilla Marketing

OS_DM21_091M

2021 Direct Marketing Merit Award

DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York

Budweiser

Bigger Picture

Non-traditional & Guerrilla Marketing

OS_DM21_092M

2021 Direct Marketing Merit Award

DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York

Burger King

King Stairs

Non-traditional & Guerrilla Marketing

OS_DM21_093M

2021 Direct Marketing Merit Award

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Non-traditional & Guerrilla Marketing

OS_DM21_094M

2021 Direct Marketing Merit Award

Ogilvy / New York + Open Mind / New York

Gerber

Magnolia

Non-traditional & Guerrilla Marketing

OS_DM21_095M

2021 Direct Marketing Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Non-traditional & Guerrilla Marketing

OS_DM21_096M

2021 Direct Marketing Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Non-traditional & Guerrilla Marketing

OS_DM21_097M

2021 Direct Marketing Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Non-traditional & Guerrilla Marketing

OS_DM21_098M

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