The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
The big danish bacon pre-roll Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing Client: HomeEquity Bank Category: Online-only Video / Series
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Single
Gun Unboxing Agency: Grey / New York Client: States United Category: Online-only Video / Single
Send Noods Agency: Mischief @ No Fixed Address / New York + Kraft Heinz Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Proud Parent Agency: OREO + 360i / New York Client: Mondelēz International, Inc. Category: Online-only Video / Single
Launch It Agency: Squarespace + Q Department + Whitehouse Post + RESET Client: Squarespace Category: Online-only Video / Single

2021 Interactive & Online Gold Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Online-only Video / Interactive Video

OS_IN21_007G

2021 Interactive & Online Gold Pencil

SMUGGLER + DDB / Chicago

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

OS_IN21_009G

2021 Interactive & Online Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online-only Video / Single

OS_IN21_010G

2021 Interactive & Online Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Online-only Video / Single

OS_IN21_011S

2021 Interactive & Online Bronze Pencil

Google Creative Lab

Google

Infinite Bad Guy

Online-only Video / Interactive Video

OS_IN21_008B

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Interactive & Online Bronze Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

OS_IN21_013B

2021 Interactive & Online Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Online-only Video / Pre-Roll - Series

OS_IN21_044M

2021 Interactive & Online Merit Award

Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen

Danish Crown

The big danish bacon pre-roll

Online-only Video / Pre-Roll - Single

OS_IN21_043M

2021 Interactive & Online Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Online-only Video / Series

OS_IN21_051M

2021 Interactive & Online Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online-only Video / Series

OS_IN21_052M

2021 Interactive & Online Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing

HomeEquity Bank

Catch The Scam

Online-only Video / Series

OS_IN21_053M

2021 Interactive & Online Merit Award

DAVID / Madrid + Twitter / Madrid

Twitter

Twitter Dad

Online-only Video / Single

OS_IN21_045M

2021 Interactive & Online Merit Award

fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin

Terre des Femmes

#UNHATEWOMEN

Online-only Video / Single

OS_IN21_046M

2021 Interactive & Online Merit Award

Grey / New York

States United

Gun Unboxing

Online-only Video / Single

OS_IN21_047M

2021 Interactive & Online Merit Award

Mischief @ No Fixed Address / New York + Kraft Heinz

Kraft Heinz / Kraft Mac and Cheese

Send Noods

Online-only Video / Single

OS_IN21_048M

2021 Interactive & Online Merit Award

OREO + 360i / New York

Mondelēz International, Inc.

Proud Parent

Online-only Video / Single

OS_IN21_049M

2021 Interactive & Online Merit Award

Squarespace + Q Department + Whitehouse Post + RESET

Squarespace

Launch It

Online-only Video / Single

OS_IN21_050M

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