The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Short Form - Series
The big danish bacon pre-roll Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
Don't Get Sidetracked. Get Setapp. Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
Snake Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Online Films & Video / Long Form - Single
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Online Films & Video / Long Form - Single
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Online Films & Video / Short Form - Single
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
A Career-Limiting Film Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
You Can't Stop Sisters Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Life is Full of Hidden Problems Agency: BBDO / New York Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
Karen Agency: BBDO / New York Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors Agency: BBDO / New York + O Positive Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
SickKids VS. One Million Strong Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
'Whatever' Campaign Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
No Way Norway Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Varying Length Series
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film Agency: BETC / Paris Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary Agency: Droga5 / New York + Hennessy / New York Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing Agency: Grey / New York Client: States United Category: Online Films & Video / Long Form - Single
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby Agency: SMUGGLER + Huggies + Droga5 / New York Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Online Films & Video / Long Form - Single

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Online Films & Video / Long Form - Single

OS_FI21_001G

2021 Film Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Online Films & Video / Long Form - Single

OS_FI21_016G

2021 Film Gold Pencil

Riff Raff Films / London + Burberry / London

Burberry

Festive

Online Films & Video / Long Form - Single

OS_FI21_017G

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Online Films & Video / Long Form - Single

OS_FI21_018G

2021 Film Silver Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Online Films & Video / Short Form - Series

OS_FI21_015S

2021 Film Silver Pencil

Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen

Danish Crown

The big danish bacon pre-roll

Online Films & Video / Pre-Roll - Single

OS_FI21_029S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Don't Get Sidetracked. Get Setapp.

Online Films & Video / Long Form - Series

OS_FI21_027S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Snake

Online Films & Video / Long Form - Single

OS_FI21_019S

2021 Film Silver Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Online Films & Video / Long Form - Single

OS_FI21_020S

2021 Film Silver Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Online Films & Video / Long Form - Single

OS_FI21_021S

2021 Film Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Online Films & Video / Short Form - Single

OS_FI21_014B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Online Films & Video / Long Form - Series

OS_FI21_028B

2021 Film Bronze Pencil

Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York

Hennessy

Maurice and The Black Bear School

Online Films & Video / Long Form - Single

OS_FI21_022B

2021 Film Bronze Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Film

Online Films & Video / Long Form - Single

OS_FI21_023B

2021 Film Bronze Pencil

The Gate / London + BlinkInk / London + Rowdy / London + Childline / London

Childline

Nobody Is Normal

Online Films & Video / Long Form - Single

OS_FI21_024B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52

Nike

Kobe - Better

Online Films & Video / Long Form - Single

OS_FI21_025B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + a52

Nike

You Can't Stop Sisters

Online Films & Video / Long Form - Single

OS_FI21_026B

2021 Film Merit Award

BBDO / New York

Mars Chocolate North America: Snickers

Life is Full of Hidden Problems

Online Films & Video / Short Form - Series

OS_FI21_078M

2021 Film Merit Award

BBDO / New York

Mars Chocolate North America: M&M's

Karen

Online Films & Video / Short Form - Single

OS_FI21_074M

2021 Film Merit Award

BBDO / New York + O Positive

Mars Chocolate North America: Snickers

First Visitors

Online Films & Video / Short Form - Single

OS_FI21_075M

2021 Film Merit Award

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Online Films & Video / Short Form - Single

OS_FI21_076M

2021 Film Merit Award

TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation

Canadian Women’s Foundation

Signal for Help

Online Films & Video / Short Form - Single

OS_FI21_077M

2021 Film Merit Award

Cossette / Toronto + OMD / Toronto + Citizen / Toronto

SickKids Foundation

SickKids VS. One Million Strong

Online Films & Video / Pre-Roll - Single

OS_FI21_116M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

'Whatever' Campaign

Online Films & Video / Long Form - Series

OS_FI21_112M

2021 Film Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Online Films & Video / Long Form - Series

OS_FI21_113M

2021 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online Films & Video / Long Form - Series

OS_FI21_114M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway

Online Films & Video / Varying Length Series

OS_FI21_115M

2021 Film Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Online Films & Video / Long Form - Single

OS_FI21_079M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Online Films & Video / Long Form - Single

OS_FI21_080M

2021 Film Merit Award

Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial

Facebook App

Black Makes a Way

Online Films & Video / Long Form - Single

OS_FI21_081M

2021 Film Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Online Films & Video / Long Form - Single

OS_FI21_082M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Online Films & Video / Long Form - Single

OS_FI21_083M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Online Films & Video / Long Form - Single

OS_FI21_084M

2021 Film Merit Award

Droga5 / New York + Hennessy / New York

Hennessy

Maurice and The Black Bear School Documentary

Online Films & Video / Long Form - Single

OS_FI21_085M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Online Films & Video / Long Form - Single

OS_FI21_086M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg + Bacon / Copenhagen

Volvo Trucks

The Tower

Online Films & Video / Long Form - Single

OS_FI21_087M

2021 Film Merit Award

GIGIL / Manila + Arcade / Manila

RC Cola

Family

Online Films & Video / Long Form - Single

OS_FI21_088M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Courageous Conversation Global Foundation

Not a Gun

Online Films & Video / Long Form - Single

OS_FI21_089M

2021 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Online Films & Video / Long Form - Single

OS_FI21_090M

2021 Film Merit Award

Grey / London + Volvo Cars + Wildfire / London + Smuggler / London

Volvo Cars (Global)

The Ultimate Safety Test

Online Films & Video / Long Form - Single

OS_FI21_091M

2021 Film Merit Award

Grey / New York

States United

Gun Unboxing

Online Films & Video / Long Form - Single

OS_FI21_092M

2021 Film Merit Award

LOLA MullenLowe / Madrid

Unilever / Dove

It's On Us

Online Films & Video / Long Form - Single

OS_FI21_093M

2021 Film Merit Award

Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark

Match

Match Made In Hell

Online Films & Video / Long Form - Single

OS_FI21_094M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :90

Online Films & Video / Long Form - Single

OS_FI21_095M

2021 Film Merit Award

McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit

Change the Ref

The Unfinished Votes

Online Films & Video / Long Form - Single

OS_FI21_096M

2021 Film Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Online Films & Video / Long Form - Single

OS_FI21_097M

2021 Film Merit Award

Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris

FACE A L'INCESTE

TWO MONSTERS IN MY STORY

Online Films & Video / Long Form - Single

OS_FI21_098M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Online Films & Video / Long Form - Single

OS_FI21_099M

2021 Film Merit Award

SMUGGLER + Huggies + Droga5 / New York

Kimberly-Clark/Huggies

We Got You Baby

Online Films & Video / Long Form - Single

OS_FI21_100M

2021 Film Merit Award

TBWA\Media Arts Lab / London

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Online Films & Video / Long Form - Single

OS_FI21_101M

Follow Us