The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Out of Home / Health & Wellness
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Out of Home / Series
Helpy Hour Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
The Beer Cap Project. Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Out of Home / P.O.P. & In-Store
Cover Our Community Agency: Chemistry / Atlanta Client: Big Facts Small Acts Category: Out of Home / Health & Wellness
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
State of Respect Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau Agency: Flying Object / London + Hey Big Man / London Client: Twitter UK Category: Out of Home / Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Out of Home / P.O.P. & In-Store
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Out of Home / Billboards & Transit
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Out of Home / Single
No Douche Bag Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Out of Home / Single
Good to the last drop. And long after. Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations
Apple Store Opening: Sanlitun Beijing Agency: Apple Client: Apple Category: Out of Home / Brand Installations
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Out of Home / Brand Installations
Broken Ceiling Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Out of Home / Brand Installations
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Out of Home / Brand Installations
Melting Florida Agency: Zubi Advertising / Coral Gables Client: The CLEO Institute Category: Out of Home / Brand Installations
Canyon of Heroes Agency: Alto / New York + Montefiore-Einstein / New York Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Out of Home / Health & Wellness
LIGHT SAVER Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Out of Home / Health & Wellness
If you're outdoors you need to protect yourself. Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima Client: League Against Cancer Peru Category: Out of Home / Health & Wellness

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Out of Home / Brand Installations

OS_DE21_001G

2021 Direct Marketing Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Billboards & Transit

OS_DM21_008G

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / New York

Women in Film

For Your Consideration

Out of Home / Billboards & Transit

OS_DM21_009G

2021 Health, Wellness & Pharma Gold Pencil

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Out of Home / Health & Wellness

OS_HW21_015G

2021 Design Silver Pencil

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Out of Home / Series

OS_DE21_022S

2021 Direct Marketing Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS / Saigon

FEDCAF

Helpy Hour

Out of Home / P.O.P. & In-Store

OS_DM21_006S

2021 Direct Marketing Silver Pencil

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

AB InBev / Aguila Beer

The Beer Cap Project.

Out of Home / P.O.P. & In-Store

OS_DM21_007S

2021 Health, Wellness & Pharma Bronze Pencil

Chemistry / Atlanta

Big Facts Small Acts

Cover Our Community

Out of Home / Health & Wellness

OS_HW21_016B

2021 Health, Wellness & Pharma Bronze Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Out of Home / Health & Wellness

OS_HW21_017B

2021 Design Merit Award

Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York

New York State MTA

State of Respect

Out of Home / Series

OS_DE21_125M

2021 Design Merit Award

Flying Object / London + Hey Big Man / London

Twitter UK

Dating Twitter Advice Bureau

Out of Home / Series

OS_DE21_126M

2021 Design Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Out of Home / Series

OS_DE21_127M

2021 Design Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Out of Home / Series

OS_DE21_128M

2021 Direct Marketing Merit Award

McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Mastercard

True Name

Out of Home / P.O.P. & In-Store

OS_DM21_056M

2021 Direct Marketing Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Out of Home / Billboards & Transit

OS_DM21_057M

2021 Design Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Out of Home / Single

OS_DE21_123M

2021 Design Merit Award

Forsman & Bodenfors / Göteborg

Västtrafik

No Douche Bag

Out of Home / Single

OS_DE21_124M

2021 Design Merit Award

3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto

Kraft Heinz Canada / Maxwell House Coffee

Good to the last drop. And long after.

Out of Home / Brand Installations

OS_DE21_129M

2021 Design Merit Award

Apple

Apple

Apple Store Opening: Sanlitun Beijing

Out of Home / Brand Installations

OS_DE21_130M

2021 Design Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Out of Home / Brand Installations

OS_DE21_131M

2021 Design Merit Award

McCann / New York + State Street Global Advisors / Boston

State Street Global Advisors

Broken Ceiling

Out of Home / Brand Installations

OS_DE21_132M

2021 Design Merit Award

Publicis Italy / Milan + Independent Ideas / Milan

Bottega Veneta

The Invisible Store

Out of Home / Brand Installations

OS_DE21_133M

2021 Design Merit Award

Zubi Advertising / Coral Gables

The CLEO Institute

Melting Florida

Out of Home / Brand Installations

OS_DE21_134M

2021 Health, Wellness & Pharma Merit Award

Alto / New York + Montefiore-Einstein / New York

Montefiore-Einstein

Canyon of Heroes

Out of Home / Health & Wellness

OS_HW21_064M

2021 Health, Wellness & Pharma Merit Award

BETC / Paris + General Pop / Paris

Droit de regard

The eye opening test

Out of Home / Health & Wellness

OS_HW21_065M

2021 Health, Wellness & Pharma Merit Award

Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul

EMART

LIGHT SAVER

Out of Home / Health & Wellness

OS_HW21_066M

2021 Health, Wellness & Pharma Merit Award

McCann / Lima + Orange 360 / Lima + Craft / Lima

League Against Cancer Peru

If you're outdoors you need to protect yourself.

Out of Home / Health & Wellness

OS_HW21_067M

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