The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Out of Home
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
Award
Agency
Client
Title
Category
Annual ID

Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Out of Home / Brand Installations


Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit


For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Out of Home / Billboards & Transit


JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Out of Home / Health & Wellness


Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF Category: Out of Home / P.O.P. & In-Store


The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Out of Home / P.O.P. & In-Store


The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Out of Home / Series


Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Out of Home / Health & Wellness


Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Health & Wellness


Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Out of Home / Single


No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Out of Home / Single


Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations


Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple Category: Out of Home / Brand Installations


Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Out of Home / Brand Installations


Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Out of Home / Brand Installations


The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Out of Home / Brand Installations


Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute Category: Out of Home / Brand Installations


Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit


True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Out of Home / P.O.P. & In-Store


State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series


Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series


Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series


Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series


Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein Category: Out of Home / Health & Wellness


The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Out of Home / Health & Wellness


LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Out of Home / Health & Wellness


If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima
Client: League Against Cancer Peru Category: Out of Home / Health & Wellness


Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_001G

Award:
2021 Direct Marketing Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_008G

Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_009G

Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_015G

Award:
2021 Direct Marketing Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_006S

Award:
2021 Direct Marketing Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_007S

Award:
2021 Design Silver Pencil
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Annual ID:
OS_DE21_022S

Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Chemistry / Atlanta
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_016B

Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_017B

Award:
2021 Design Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Out of Home / Single
Annual ID:
OS_DE21_123M

Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Annual ID:
OS_DE21_124M

Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_129M

Award:
2021 Design Merit Award
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_130M

Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_131M

Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_132M

Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_133M

Award:
2021 Design Merit Award
Agency:
Zubi Advertising / Coral Gables
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_134M

Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_057M

Award:
2021 Direct Marketing Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DM21_056M

Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M

Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M

Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M

Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M

Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Alto / New York + Montefiore-Einstein / New York
Client:
Montefiore-Einstein
Title:
Canyon of Heroes
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_064M

Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_065M

Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_066M
