The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
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Category
Packaging
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
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Sub-Category
Select Sub-Category
- Select Sub-Category
- Specialty
- Single
- Series
- Packaging
- Mass-market
- Campaign
Award
Agency
Client
Title
Category
Annual ID

The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle Category: Packaging / Specialty


HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Packaging / Specialty


The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty


The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging


FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client: Oekologische Tierzucht Category: Packaging / Specialty


ZhiHou Baijiu
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co. Ltd. Category: Packaging / Specialty


Cadbury Dairy Milk
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Packaging / Mass-market


United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn
Client: United Sodas of America Category: Packaging / Mass-market


Your Taste, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Packaging / Mass-market


SAGA Grand Gin
Agency: Paprika / Montreal
Client: Distillerie Grand Dérangement Category: Packaging / Mass-market


Female Pleasure Out In The Open
Agency: Ramblin' Brands Pte Ltd / Singapore
Client: Smile Makers Collection Category: Packaging / Mass-market


WuDu(Black Porcelain)
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Henan yuxinlong ecological wudu Development Co., Ltd. Category: Packaging / Mass-market


Award:
2021 Design Bronze Pencil
Agency:
BBDO Guerrero / Makati City + Flare Manila / Makati City
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_015B

Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Annual ID:
OS_DE21_016B

Award:
2021 Design Bronze Pencil
Agency:
Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE21_017B

Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M

Award:
2021 Design Merit Award
Agency:
McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Annual ID:
OS_DE21_108M

Award:
2021 Design Merit Award
Agency:
ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co. Ltd.
Title:
ZhiHou Baijiu
Category:
Packaging / Specialty
Annual ID:
OS_DE21_109M

Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_099M

Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_100M

Award:
2021 Design Merit Award
Agency:
ESTABLISHED / New York
Client:
FACEGYM
Title:
FACEGYM
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_101M

Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Taste, Your Way
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_102M

Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
abunotsuru
Title:
MIYOSHI HANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_103M

Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_104M

Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
Distillerie Grand Dérangement
Title:
SAGA Grand Gin
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_105M

Award:
2021 Design Merit Award
Agency:
Ramblin' Brands Pte Ltd / Singapore
Client:
Smile Makers Collection
Title:
Female Pleasure Out In The Open
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_106M
