The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Promotional / Collateral Items
Merch Aid Agency: R/GA / New York Client: Merch Aid Category: Promotional / Collateral Items
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional / Collateral Items
LEGO News Rebuilt Agency: Havas Creative DXB / Dubai Client: LEGO Saudi Stores Category: Promotional / Collateral Items
Sounds of Sex - Durex Limited Edition Vinyl Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Lockdown In A Book Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
IKEA The Last Catalogue Agency: Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto Client: IKEA Category: Promotional / Collateral Items
Heinz Ketchup Puzzle Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Promotional / Collateral Items
Rolling Paper Straws Agency: Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto Client: Truss Beverages Category: Promotional / Collateral Items
CN100 Commemorative Book Agency: Sid Lee / Montreal Client: CN Category: Promotional / Collateral Items
THE LEGENDS / calendar Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw Client: UNICEF Poland Category: Promotional / Collateral Items
Stranger Coke Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Client: Coca-Cola Category: Promotional / Collateral Items
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Promotional / Posters - Series
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Series
#WindowsOfHope Agency: Goodby Silverstein & Partners / San Francisco Client: HP Category: Promotional / Posters - Series
Festival of Animation Berlin Agency: Innocean Worldwide Europe GmbH / Berlin + Festival of Animation Berlin / Berlin Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Pleasure Icon/Brendan Monroe Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Promotional / Posters - Series
Boring Heroes Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Genocide Target Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Write for Rights Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal Client: Amnesty International Category: Promotional / Print Advertisements
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Promotional / Print Advertisements
Book Box Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo Client: HACOYA Category: Promotional / Booklets & Brochures
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Single

2021 Design Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

Promotional / Collateral Items

OS_DE21_013S

2021 Design Bronze Pencil

R/GA / New York

Merch Aid

Merch Aid

Promotional / Collateral Items

OS_DE21_014B

2021 Design Merit Award

Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul

Korean National Police Agency

HOPE TAPE

Promotional / Collateral Items

OS_DE21_089M

2021 Design Merit Award

Havas Creative DXB / Dubai

LEGO Saudi Stores

LEGO News Rebuilt

Promotional / Collateral Items

OS_DE21_090M

2021 Design Merit Award

Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London

Reckitt Benckiser / Durex

Sounds of Sex - Durex Limited Edition Vinyl

Promotional / Collateral Items

OS_DE21_091M

2021 Design Merit Award

Ogilvy UK / London

Ogilvy UK

Lockdown In A Book

Promotional / Collateral Items

OS_DE21_092M

2021 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto

IKEA

IKEA The Last Catalogue

Promotional / Collateral Items

OS_DE21_093M

2021 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz Ketchup Puzzle

Promotional / Collateral Items

OS_DE21_094M

2021 Design Merit Award

Rethink / Toronto/Montreal/Vancouver + Truss Beverages / Toronto

Truss Beverages

Rolling Paper Straws

Promotional / Collateral Items

OS_DE21_095M

2021 Design Merit Award

Sid Lee / Montreal

CN

CN100 Commemorative Book

Promotional / Collateral Items

OS_DE21_096M

2021 Design Merit Award

TOFU Studio / Gdansk + UNICEF Poland / Warsaw

UNICEF Poland

THE LEGENDS / calendar

Promotional / Collateral Items

OS_DE21_097M

2021 Design Merit Award

Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions

Coca-Cola

Stranger Coke

Promotional / Collateral Items

OS_DE21_098M

2021 Design Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Promotional / Posters - Series

OS_DE21_079M

2021 Design Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Promotional / Posters - Series

OS_DE21_080M

2021 Design Merit Award

Goodby Silverstein & Partners / San Francisco

HP

#WindowsOfHope

Promotional / Posters - Series

OS_DE21_081M

2021 Design Merit Award

Innocean Worldwide Europe GmbH / Berlin + Festival of Animation Berlin / Berlin

Festival of Animation Berlin

Festival of Animation Berlin

Promotional / Posters - Series

OS_DE21_082M

2021 Design Merit Award

LOLA MullenLowe / Madrid + Unilever / UK

Unilever/Magnum

Pleasure Icon/Brendan Monroe

Promotional / Posters - Series

OS_DE21_083M

2021 Design Merit Award

McCann / New York + Reckitt Benckiser / Parsippany

Reckitt Benckiser / Mucinex

Boring Heroes

Promotional / Posters - Series

OS_DE21_084M

2021 Design Merit Award

Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo

Coalizão Negra por Direitos

Genocide Target

Promotional / Posters - Series

OS_DE21_085M

2021 Design Merit Award

Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal

Amnesty International

Write for Rights

Promotional / Print Advertisements

OS_DE21_086M

2021 Design Merit Award

Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York

Procter & Gamble - Olay Skincare

Face the STEM Gap

Promotional / Print Advertisements

OS_DE21_087M

2021 Design Merit Award

Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo

HACOYA

Book Box

Promotional / Booklets & Brochures

OS_DE21_088M

2021 Design Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Promotional / Posters - Single

OS_DE21_078M

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